OKX, a leading digital assets exchange and global on-chain technology company, announced Manchester City and Portugal defender Rúben Dias has returned as a global brand ambassador. Widely recognized as a leading defender for club and country, Dias joins OKX not just as an ambassador but as someone entering into the Web3 space using OKX Wallet.
On the pitch, Dias is known for his discipline, composure, and leadership at the heart of Manchester City’s defence. Off the pitch, investing in a range of strategic assets and projects. His decision to embrace Web3 reflects his forward-looking mindset, one that perfectly aligns with OKX’s mission to empower users with clarity, control, and confidence in Web3.
“I believe in always looking ahead, whether that’s on the pitch or in life,” said Rúben Dias. “Partnering with OKX is about embracing the future of finance and technology, and showing that crypto isn’t just for experts, it’s for everyone. With OKX Wallet, I have the tools to explore this new world with trust and confidence.”
“At OKX, we’re not interested in celebrity endorsements for the sake of it, we want genuine believers who share our vision,” said Haider Rafique, Chief Marketing Officer at OKX. “Rúben represents discipline, trust, and leadership, both on and off the pitch. By choosing OKX Wallet for his own first steps into crypto, he shows that Web3 isn’t about hype, it’s about empowerment, education, and building a future that everyone can access.”
Unlike many celebrity partnerships, Rúben enters the space as a student rather than an expert. Through his own learning curve, across OKX’s regulated markets, he will collaborate on content that will help educate and engage others about Web3. His involvement demonstrates how crypto is moving into the mainstream – where sports, finance, and technology intersect.
As part of his ambassadorship, Rúben Dias will feature in OKX’s upcoming global campaigns, and a range of shareable content, designed to educate and inspire fans about Web3. From behind-the-scenes explainers to interactive challenges, Rúben will educate people about web3 and its shared commonalities, like in football, that can be strategic, exciting, and rewarding.