Zilliqa, the high-performance, high-security blockchain platform, announced a strategic investment in XCADEMY, the world’s first online and mobile YouTube academy. Through this long-term partnership, Zilliqa and XCADEMY will create a blockchain-based influencer economy, allowing content creators to better monetise their content and incentivise user engagement through tokenisation.
By leveraging Zilliqa’s smart contract technology, XCADEMY will enable the creation of a token economy by allowing content creators to launch their own native token on the Zilliqa blockchain. Through this, influencers will be able to seamlessly reward and incentivise their viewers directly on YouTube at video playback and during engagement events.
Colin Miles, Co-CEO and Chief Commercial Officer of Zilliqa, said: “The future of the blockchain ecosystem ultimately rests on innovative projects that can bridge the gap between the industry and those outside of it, empowering audiences to benefit from what the technology can offer. XCADEMY’s business model is a solid example of how blockchain-as-a-service is going mainstream, helping people outside the crypto and investment realm with their business and brand-building efforts. Given its real-world usability and the sheer number of content creators on YouTube, we expect this to generate a great deal of activity on our blockchain and welcome a multitude of new Zilliqa-powered tokens.”
Tapping into a US$15 billion market opportunity, the high-growth influencer marketing industry is expected to play an ongoing role in today’s omnichannel digital marketing ecosystem. As an innovative e-learning platform, XCADEMY is helping the next-generation of self-made talent, assisting future entrepreneurs and content creators through its dedicated network of influencer mentors.
Oliver Bell, XCADEMY Founder, said: “As a long-term supporter of Zilliqa, I’ve seen first-hand how the team has developed a platform that can scale as required with mass transaction volume. Choosing to work with them came naturally to us at XCADEMY as we leverage blockchain to solve a major problem within the content creator space while in turn, driving utility of the platform. We see a unique opportunity to bridge the gap between cryptocurrency and the real world, due to the mass reach of XCADEMY’s influencers and beyond. Widespread adoption is the true test for any emerging technology — XCADEMY provides mainstream audiences with the ability to engage with blockchain without even realising it.”
Since its inception in 2018, Zilliqa has focused on growing the blockchain industry through several growth initiatives. To date, the team has invested in successful, cutting-edge teams including the likes of Draper Associates-backed Unstoppable Domains, leading cross-asset decentralised exchange Switcheo, and omnichannel fiat onramp solution Xanpool.
About
Zilliqa is a high-performance, high-security blockchain platform built for business, catalysing open commerce with its secure-by-design smart contracts, and low-cost transactions for digital assets.
Developed through academic research, Zilliqa is helmed by a team of experienced scientists, leading engineers, financial services specialists, and venture creators. Driven by the mission to commercialise blockchain-based application, Zilliqa focuses on use cases across asset securitisation, decentralised and open finance, incentivised marketing, and secure tokenisation — the conversion and representation of assets as digital, blockchain-based tokens.
In 2019, Zilliqa became the first public blockchain platform to be built on sharded architecture, with smart contracts written in the platform’s secure-by-design programming language, Scilla.
For more information, visit: zilliqa.com