GroundUp Studios, a forward-thinking, web3-focused music label announced its Creative Council of professional veterans in the music industry, to accelerate the pace of web3 music and art creation among its community members. As part of the announcement, Derrick Sepnio, Fergus Chow and Jae Chong will become GroundUp Studios’ first wave of award-winning producers to support the label’s community of songwriters and musicians in their career development.
GroundUp Studios’ vision is to shine a light on the impressive pool of musical and artistic talent in the region. It plans to build a comprehensive web3 ecosystem using NFTs as an access pass, to attract NFT art investors; technology enthusiasts; music and art lovers; songwriters; producers; and artists of all disciplines. As members socialize and connect, GroundUp believes that this would inspire new artistic ideas, allowing them to re-imagine the music and art they are capable of creating.
Fast-tracking Web3 Music and Art With The Creative Council
The Creative Council is GroundUp’s longer term plan to bridge undiscovered and independent artists with top-tier industry professionals in music and art. The main responsibilities of Council producers are to connect and socialize with the label’s community members; pass on valuable knowledge about music creation and production; and generally broaden their artistic horizons by sharing great music within the community. As working professionals, the producers will also keep a close eye on emerging talent within the GroundUp community, and eventually find ways to collaborate directly with them.
GroundUp’s trio of producers represent some of the most seasoned and in-demand veterans working currently in Asia. Working closely with GroundUp, the producers will evaluate opportunity gaps in the traditional music industry and develop trailblazing initiatives and projects that will shape the future of digital art and music.
“GroundUp Studios is honored to work with Derrick, Fergus and Jae – arguably three of the best producers in Asia – to re-imagine music and art using web3 technology,” said Adrian Fu, co-founder and Creative Director. “In our view, web3 is not purely about technology; rather, we see it as a new way and attitude towards the creation and monetization of music and art. I look forward to working closely with the producers to evolve music from an artistic, commercial and technological standpoint. This will ultimately deliver unique experiences for lovers of new music and art.”