Currently, the awareness of the young generation in Indonesia regarding the importance of investing for the future is increasing. This can be seen from the increasing number of young investors in the Indonesian capital market who are under the age of 30. In fact, in April 2023, this young age group dominated with a percentage of 58% out of a total of 10.88 million investors. However, unfortunately, the interest of Millennials and Gen Z in becoming investors does not align with sufficient knowledge or investment literacy, resulting in many experiencing losses and falling victim to fraudulent investments. Halimatus Sa’diyah, the Deputy Director of Education Implementation at OJK, explained the factors that contribute to this phenomenon during a seminar, stating that “many are enticed and trapped by fraudulent investments due to peer pressure and a desire for quick profits. They are also easily influenced.” Furthermore, the amount of losses incurred is quite significant, with investors experiencing losses amounting to Rp109.67 trillion due to fraudulent investments throughout 2022.
Based on these facts, PT Benih Investasi Teknologi, also known as Seeds Finance, is committed to providing solutions for investors, especially Millennials and Gen Z, by launching the Seeds V.01 application. This application aims to not only be a reliable platform for young investors to find the best investments but also a valuable source of information and knowledge about the world of investing.
Willy Tan, the Founder of Seeds Finance, said, “Seeds is the number one investment community platform in Indonesia that also provides a space and facilitates young people in learning risk-free investing through virtual trading. Through the Seeds platform, users can meet, learn, and share experiences within a single application. Its functionality is similar to social media, allowing Seeds users to view the portfolios of others they follow, engage in direct discussions, and exchange information, especially with experienced practitioners in the investment field.”
To date, Willy Tan claims that at least 34,000 users aged between 18 and 25 have joined Seeds and have become more competent and intelligent young investors. Not only connecting users, Seeds also actively holds special classes to share insights and knowledge on a weekly basis. This allows users to learn and build networking within the relevant community.
The Seeds application offers three main features to enhance the user experience: Play, Connect, and Social. The Play feature provides users with the opportunity to compete in virtual trading and have the chance to win cash prizes worth millions of rupiah. Through the Connect feature, users can connect with financial practitioners (fin-fluencers) to gain tips, tricks, share ideas, and opinions related to stock and cryptocurrency investments. With the Connect feature, Willy hopes that users can join supportive and helpful communities to develop their investment skills. The Connect feature is also equipped with the Circle feature within the Seeds application, allowing users to join or even form their own communities where they can interact directly with other users and share posts.
Currently, Seeds has active users spread across 119 cities and has 18 investment communities with more than 1,500 members, ranging from students to university students. To further enrich the user experience and community, Seeds has added social media integration within the Social feature. The Social feature allows users to comment directly on their virtual trading transactions, share their portfolios, and openly discuss their stock or cryptocurrency choices. For fellow millennials and Gen Z friends who are interested, you can download the Seeds Finance app from the Apple App Store and Google Play Store.
“We have a dream and a solution to help Millennials and Gen Z learn about investing more easily through a fun community and access to multi-instruments/assets within one platform. Using Seeds as a platform for investing is very safe as it is registered with the Ministry of Communication and Informatics (KOMINFO),” concluded Willy Tan.
About Seeds Finance
PT Benih Investasi Teknologi, known as Seeds Finance, is a social investment platform focused on Southeast Asia. Seeds Finance provides a community-based, multi-asset investment platform to help users, especially millennials and Gen Z, find various investment options that align with their risk profiles and financial goals.
Seeds Finance also offers various investment-related information, including market news, research, and analysis, to assist users in making smarter investment decisions. Additionally, the company provides investment education and literacy to enhance the understanding and awareness of young investors regarding the risks and potential returns in investing. Seeds Finance is committed to being a trusted platform with products and services for the younger generation in Indonesia to achieve their financial goals through intelligent and sustainable investments.
For more information, please visit https://seeds.finance/