Aqilliz, a Blockchain-as-a-Service Company building tools and technologies that prepares the marketing industry for the Web3 world, has set up a first of its kind, curated music and entertainment NFT marketplace, “WishWorld” in partnership with One Mercuri, a leading multi-domain business group headquartered in India.
WishWorld is unique. It is consumer first, designed to delight them through authentic and exclusive experiences. It is content first, designed to enhance the asset with exclusive features and utilities that makes the content, a coveted asset to own. It is also a community. A destination for fans to belong; connect with each other and above all come together to make a difference or contribute something.
Built as a marketplace, WishWorld provides creators and artists, a platform to exchange their creations with their fans in the form of exclusive experiences; and fans will be given an opportunity to directly exchange their collections with other community members as well.
Speaking about this partnership, Sriram Bakthisaran, Managing Director of One Mercuri said, “We received numerous proposals and evaluated several offers received the world over to build an NFT marketplace addressing the Indian music and entertainment industry and decided to partner with Aqilliz for the fact that they have built a robust platform that is very unique. Their approach towards treating the content as a coveted asset keeping the consumer at the centre is what we liked the most. We look forward to working with Aqilliz in creating this first of its kind marketplace.”
Gowthaman Ragothaman, CEO of Aqilliz said, “There is too much being talked about NFTs without a strategy in place. We look at NFTs as a consumer engagement tool that brings a brand closer to the consumer. NFTs cannot be treated as a one of sale or a gimmick; it needs to be treated as an extension of the brand in the virtual world. I am extremely honored to be launching this marketplace with none other than the Maestro himself to start with and sincerely thank Sriram for giving us this opportunity.”
WishWorld will be releasing the first set of exclusive assets from Music Maestro Ilaiyaraaja on the 14th of February. Apart from several gems among the 8000+ songs the Maestro has composed in 9 languages, there are more than 100 unreleased albums from his treasured personal collection. WishWorld will be releasing this as digital collectibles with the original soundtrack, along with interesting anecdotes, features, and even musical notes from these compositions.
About Aqilliz
Aqilliz offers a first-of-its-kind middleware technology that strives to enable an interoperable and collaborative digital marketing ecosystem. Our patented infrastructure, Atom, incorporates privacy-preserving techniques that help enterprises jointly perform advanced analytics on a federated layer and records such processing of activities on a distributed ledger. Such a trusted layer encourages enterprises to unify different proprietary technologies thereby helping the marketing ecosystem collectively discover sharper insights in real time, for efficient and effective activation. Rooted in the principles of ethical use of data, Aqilliz benefits brands, platforms, and consumers alike through solutions in the fields of cross-media measurement, privacy-compliant marketplaces, and digital advertising supply chain automation.
For more information, visit aqilliz.com
About One Mercuri
Mercuri Talent, (MTM) is one of India’s Premier Talent & Celebrity Management company that specializes in strategy and marketing. Mercuri Talent is privately owned and is part of the Mercuri Group. Mercuri, today is a multinational conglomerate with business interests in Technology, Sports, Media & Entertainment with operations in the Americas, Canada, the Caribbean Islands, and Europe besides India. Mercuri is fast expanding and spreading its tentacles in various uncharted territories.
Mercuri has an enviable track record of having managed and worked with some of the top superstars from India in the entertainment and sports domains besides representing several sports teams. Mercuri’s primary focus has always been in the Regional Cinema and has rich experience having worked extensively with several leading Production houses and some of the biggest and finest films in the past decade helping generate alternate revenue streams.
Mercuri has worked extensively in the world of Bollywood focusing more on the Regional Cinema in Tamil, Telugu & Kannada thereby having gained brand credibility negotiating several deals and executing them in style for the production houses and artistes in South India. Besides media and entertainment, Mercuri has been involved in various sports including Cricket, Football, Badminton, Tennis, Formula 1, and Golf.
From in-film product placements to movie promotions to merchandise to artiste/athlete endorsements, Mercuri, today helps identify the right opportunity and deliver returns on clients’ investment. Mercuri boasts of a Pool of Advisory focused on the Consumer impact of next-generation Technology, Marketing, and Services thereof in the areas it operates in. We deliver our Insights through Bespoke Mentoring, Consulting, and Hands-on Implementation.
Learn more information visit https://www.onemercuri.com