OliveX Fitness Metaverse, the metaverse company, has this month expanded its network of metaverse partners after successfully signing three major fitness, leisure and physical activity brands to the The Sandbox metaverse – following in the footsteps of brands such as Adidas, Warner Bros and Gucci all of which have established themselves in the metaverse.
The metaverse experts, OliveX Fitness Metaverse, will support and assist the three brands – boutique fitness studio brand TRIB3, German fitness apparel brand Gym Aesthetics, and industry-leading UK playground innovators PlayInnovation – by bringing trademarked products into the metaverse in the form of NFTs via the Sandbox marketplace, as well as creating branded experiences within the OliveX owned “Dustland” within the Sandbox.
The Sandbox is a leading decentralised virtual real estate and gaming world from Animoca Brands and has partnered with globally significant brands and Intellectual Property (IP) including Snoop Dogg, Steve Aoki, Adidas & The Walking Dead.
Andy Hall, Director and Head of Commercial for OliveX, commented on the new partnerships, saying: “This agreement with three fantastic, forward-thinking and engaging brands is another critical step forward as we continue to build the fitness metaverse.
“While developing blockchain fitness games and investing in the blockchain gaming space is critical to our business, another pivotal aspect to our strategy is to assist globally significant brands such as these in migrating their products to the metaverse.
“We’re delighted to have them on board and we cannot wait to bring them on this fast-moving and exciting web3.0 journey with us.”
TRIB3 is no stranger to the world of cryptocurrency with it’s latest franchised location in Madrid – the fourth TRIB3 store to come to the city – paid for in cryptocurrency Bitcoin. The metaverse is the logical next step for the boutique fitness studio brand, utilising the experts at OliveX to bring their studios, brand and products to life in the non-physical world.
Gym Aesthetics, the fashionable and dynamic German fitness apparel brand which
appeals to both the aesthetics and functional needs of its customers worldwide, will become the first sports clothing brand to feature within the OliveX fitness metaverse, a landmark decision for the forward-thinking brand, turning their clothing and apparel into NFTs for purchase with The Sandbox.
PlayInnovation’s trademarked products and games will be brought to life in the digital world, allowing users of The Sandbox to explore and virtually play and interact with products such as Street Snooker, Crossbar King and Street Cricket among others. This groundbreaking partnership will also transport one of the world’s most innovative and influential football freestyler, TV presenter and PlayInnovation ambassador John Farnworth into the Fitness Metaverse. World-record holder with countless world and european titles under his belt John has been at the forefront and top of the freestyling world for a number of years. His talent and likeability have earned him a global fan-base as well as being invited to perform at events such as the Champions League Final.
Users will be able to visit the OliveX-owned 12×12 parcel of LAND and Social Hub which will include a marketplace for the three partners trademarked NFTs and provide a digital space for branded content experiences. NFTs used within the Sandbox will provide players the ability to enjoy their rewards across a wider range of games, including utility within the wider OliveX ecosystem including Dustland Runner and Dustland Rider.
Playinnovation, John Farnworth and OliveX will be working together over the next 18 months to launch Playinnovation’s products into the Metaverse to drive an ROI and encourage more people to become active. John Farnworth will also use this as a platform to perform and inspire.
About OliveX Fitness Metaverse
OliveX Fitness Metaverse is a digital health and fitness company delivering unique user experiences through fitness gamification, augmented reality, and play-to-earn experiences. The OliveX fitness metaverse provides platforms that enable real-world fitness to merge with the digital universe in order to engage consumers with brands, influencers, and coaches. OliveX is designed for those who exercise at home, at the gym, or outdoors in over 170 countries.
The DOSE token, created by OliveX as a cross-platform token for the fitness metaverse and the utility token for run-to-win games within the OliveX ecosystem including Dustland Runner. DOSE is an ERC-20-compatible fungible token and is an acronym for the chemicals released when getting fit and working out: Dopamine, Oxytocin, Serotonin and Endorphin. Dustland Runner is the first ever blockchain fitness game where players’ physical output is rewarded in the virtual world with digital items.
TRIB3 is a boutique fitness studio that fuses scientifically-proven HIIT workouts, fully tracked with heart-rate monitors to provide customers with a unique experience and live performance measures. TRIB3 is active in several international markets including UK, Spain, Finland and the Benelux with stores sold across eight international markets making TRIB3 one of the fastest growing fitness boutiques in Europe. TRIB3 is now one of the first ever fitness studios to expand into the metaverse.
TRIB3 data driven training system and proprietary heart rate monitor, the SWEAT BAND, allows customers to track every class live to see calories burned, SWEAT Points earned, TRIB3’s proprietary measure of effort level, and time spent in each heart rate zone. The band connects seamlessly with their in-studio displays and the TRIB3 SWEAT app so customers can see their data, in the session and out of it.
About Gym Aesthetics
Gym Aesthetics is a fashionable and dynamic German fitness apparel brand which appeals to both the aesthetics and functional needs of its customers worldwide. Gym Aesthetics is the brainchild of two Bosch engineers, Phil and Aleks, serving the automobile industry and two professional Youtubers and athletes, Karl and Ralf. Its initial flashy wide stringers and short, thigh hugging shorts stormed the German bodybuilding community with enormous success, and achieved cult status shortly.
2017 marked a new chapter for Gym Aesthetics when an Asian fund company spotted its potential and invested in the German brand to further reinforce its brand image, expand its product range and market share globally. The headquarters was subsequently relocated to Hong Kong, with branches in Stuttgart, Germany and Beijing, China.
Gym Aesthetics has a significant social media presence and has partnered with prominent fitness professionals such as Sergi Constantance, a world renowned Spanish bodybuilder, Mr. Olympia competitor, world famous influencer with 5.1 million followers and the Gym Aesthetics’ current brand ambassador.
Currently, Gym Aesthetics is proactively embracing omni-channel marketing and retailing, and is making impressive strides in its globalisation strategy. In line with this strategy Gym Aesthetics is now seeking to bring its world class apparel products to the fitness metaverse.
Playinnovation has been designing, manufacturing and installing playgrounds in the UK for more than 15 years and is renowned for being one of the most exciting global providers of outdoor play, sports equipment and Multi Use Games Areas (MUGA). Creating innovative sport and play areas for kids and adults of all ages and abilities, Playinnovation’s ongoing success is based on the creation of patented products.