GOeureka, the hotel booking platform, has released the alpha soft version of their platform, allowing users to book hotel rooms with zero commission, receive loyalty rewards and benefits, all with no hidden fees. GOeureka are amongst the first in this space to trial bookings on the blockchain through smart contracts on Ethereum, which is made possible, in part, to their huge existing infrastructure of hotels available to them. GOeureka has amassed an impressive Board consisting of C-Level executives from Accor Hotels and Agoda, amongst others in the global hotel industry. The number of hotels bookable through GOeureka is rapidly expanding, giving them a significant edge over competitors, both in and out of the blockchain world.
Currently, a handful of booking sites have dominance over the hotel booking space, charging anything between 10 – 30% commission on top of the room rate. This fee happens in the backend of the booking site, with little transparency of cost for the consumer. The retail price of a single room varies widely, depending on transactions between the hotel, the bed bank wholesaler, and the online booking site.
GOeureka simplifies and reduces the cost of hotel bookings, giving a fair and consistent price to the customer, and ease of transaction to the hotel. By cutting out the middlemen and allowing the hotel to deal directly with the customer, arbitrary fees are erased, and the customer accumulates the benefit and rewards as well as receiving far better rates. Likewise, hotels are able to cut down the supply chain to the bare minimum, making it more efficient and cheaper for them to operate.
“GOeureka will elevate the standards of the online hotel booking industry” said Manraj Rai, CEO, GOeureka “when booking through an online booking site, there is a disconnect in what consumers are paying for and what they are receiving. They are losing out on benefits, and loyalty rewards which are absorbed by the booking site, and paying arbitrarily high commission fees. GOeureka is a deeply intelligent, technologically driven platform which connects the hotel directly to the customer. We are simplifying the hotel booking process, bringing transparency, value and clarity to the customer, and providing a tech solution to hotels which will save them money, time and encourage increased customer loyalty.
GOeureka is a travel tech company utilizing blockchain technology to build a hotel booking platform. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. By reducing the financial commitments of hotels to third-party booking platforms, GO’s vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.