Race car driver and social media sensation, Lindsay Brewer, today announced the launch of her own personal cryptocurrency, $LINDS, on Rally, making her the first female pro-race car driver and only second female athlete to launch her own cryptocurrency.
Starting today, fans of the 24-year-old driver who purchase $LINDS will be given exclusive access to a host of benefits including NFTs, one-on-one Zoom conversations, and a new content series, “Inside the Mind with Lindsay Brewer” along with BTS of her series “Fast Cars & Fast Food”. Holders of $LINDS will also be given the chance to win an opportunity to spend a day at the race track with Brewer and get a behind the scenes look at her process.
“My fans know me as someone who is always on the cutting edge,” said Brewer. “I constantly want to push the boundaries of what people think is possible while remaining true to myself and my fans. This launch will allow me to express my gratitude for my community and empower other young women in the process.”
Racing since age 11, and winning regional and National medals along with podiums in Go-Karts, Legends, Formula 4, and the Saleen S1 series, Brewer has amassed a dedicated fanbase. With more than 1.5 million Instagram followers, Brewer leverages her social media influence to offer an inside look into her racing career and lifestyle. Through her personal token on Rally, Brewer gives fans the chance to move beyond traditional social media platforms to become more connected members of her community.
“We are thrilled to see how a high profile motorsports athlete like Lindsay is embracing the creator economy,” said Nick Millman, Vice President of Partnerships at Rally. “We know how passionate motorsports fans are about their favorite drivers, and crypto provides an innovative way for athletes to connect with their fans like never before.”
Rally empowers the next generation of athletes, celebrities, digital creators, and brands, to launch their personal digital currencies while creating their own fan economies. Brewer joins an expanding list of artists and digital creators like using personal cryptocurrencies to build a deeper connection with their fan base.
About Rally
Rally is a crypto platform that allows creators and artists to launch their own digital currency and to build sustainable, independent economies with their fan communities. Powered by digital assets on the blockchain, Rally offers creators the ability to monetize through fans purchasing and using their social token and through crypto reward systems. Fans gain access to benefits including unreleased content, private communities, backstage passes, early access to tickets, and exclusive merch – all while showing their fan loyalty by holding their favorite creator’s coin.