Rob Collier, previously Novi’s head of consumer legal joins Rally as General Counsel to lead all US and international legal and compliance matters for the social token and NFT platform. Collier reports to Rally CEO Bremner Morris.
Collier adds to a growing list of Rally leadership with extensive creator economy and web2 experience that have joined the company including CEO Bremner Morris (former Head of Go-to-Market and Revenue at Patreon), VP of Product Chris Fortier (former Product of Music at Twitch) , VP of Creator Partnerships Nick Millman (former Global Director of Content Partnerships at Twitter), VP of Global Communications, Social Media and Events Kurt Patat (former Global Head of Consumer and Entertainment Communications at YouTube), VP of Creator Success Stephanie Pereira (Director of Creator Partnerships at Kickstarter) and VP of Payment Michelle Vaultier (Payment Partnerships at Facebook)
During his tenure at Meta as Head of Consumer Product Legal Counsel for Novi, Collier managed the product counsel team that supported the launch of Novi’s digital cryptocurrency wallet and Meta’s other payment products, including exploring Meta’s NFT strategy. Prior to Meta, Collier held senior level positions at EZCORP, Bartlett LLC, and Noventis where he managed legal and compliance teams that focused on the launch and regulatory compliance of global fintech products.
“Rally is reinventing the traditional one-way fan to creator business model,” said Rob Collier. “I’m looking forward to leveraging my previous experiences to empower creators and their communities to participate in this new model where fans and communities build micro-economies around the creators they support.”
“We’ve assembled a seasoned leadership team that’s helped build the creator economy and are now excited to help communities make the jump to web3,” said Bremner Morris, Rally CEO. “Rob’s expertise in integrating digital assets and crypto into the consumer space will be critical to execute this mission as Rally continues to scale.”
The appointment comes as Rally.io continues to onboard more creators and their communities. Out of 266 creators, more than 77% have built six-figure token economies with their communities and 6 have built token economies worth more than $1M USD. Through community activity rewards, Rally has disseminated more than $79M USD in $RLY to date to creators and their communities, an average of $2.3M USD each week in $RLY in Q4 to date. The growing list of creators includes artists Grammy-award winners Portugal the Man and Megadeth, NCAA and NFL football superstars Kayvon Thibodeaux and Jarvis Landry, popular actress and YouTuber Felicia Day and eSports organizations such as Gen.G and OpTic Gaming.
About Rally
Rally is a social token and NFT platform that allows creators, artists, and organizations to launch their own independent, digital, community-driven economies and keep 100% of what they earn. These economies connect communities across platforms like Twitter, Twitch, YouTube, Instagram, and Shopify. Supporters can use tokens and NFTs to unlock benefits including unreleased content, private communities, backstage passes, early access to tickets, and exclusive merch – all while showing their fan loyalty.
Rally rewards community innovation, activity, and engagement by paying supporters and creators more than $1 million in weekly monetary rewards. Best of all, no crypto experience is required – Rally offers a suite of traditional web2 APIs to make it easier for creators to integrate with their sidechain, including the authentication of fans and blockchain exploration.
Rally was built with regulatory compliance as a major priority in order to ensure creators and supporters have the tools they need to meet regulatory obligations.