PIXELYNX, a music metaverse gaming platform founded by musicians and technologists deadmau5 (Joel Zimmerman) and Richie Hawtin (Plastikman), announced a partnership with Vita Motus, founded by production design veteran, Heather Shaw. Vita Motus’s new VitaVerse platform allows users to teleport their real selves into live streamed virtual worlds in real time. PIXELYNX plans to leverage the VitaVerse platform IP in their forthcoming debut game, ELYNXIR, which creates immersive, playable experiences that bring fans closer together to their favorite artists in the music metaverse.
Built inside the 360° game engine Unreal, VitaVerse currently manifests as an interactive platform containing live music venues where concert goers can view live streams, talk, text, dance, and explore together as live, authentic versions of themselves. With a low barrier of entry into music and entertainment digital home experiences, VitaVerse uses patent pending technology to transport music fans inside virtual worlds as their true selves via mobile app.
VitaVerse comes from Vita Motus, an innovative, multi-disciplinary concept design firm known for its work creating ground-breaking concepts, high-tech productions, and inspirational sculptural installations for today’s most influential artists, festivals, and brands. Futurism has always been at the core of Vita Motus’ design thesis. By using virtual tools to design and render futuristic concepts, the shift in building for the real world to building for the digital has been a natural transition.
“Vita Motus shares our vision that metaverse live events should be more than just direct replicas of in-person events,” said PIXELYNX CEO and co-founder, Inder Phull. “Their VitaVerse technology will allow ELYNXIR players to explore cutting-edge, fully immersive, hybrid experiences with their friends and favorite artists.”
The ELYNXIR mobile app will be the first step into a dynamic universe that merges music, gaming and immersive experiences like never before. ELYNXIR leverages advanced augmented reality and geolocation for players to discover games, music, artists, collectibles, and community-made content. As an entirely new level of creative immersion and gameplay in the music metaverse, ELYNXIR aims to facilitate a new type of artist-to-fan collaboration that will transform how the music industry engages communities and monetizes content, giving fans the opportunity to be collectors, collaborators, influencers, and investors.
“There is an ever expanding demand in the entertainment industry for digital platforms, especially those focused on quality and authenticity, said Vita Motus CEO and founder Heather Shaw. Current virtual experiences are designed around consumption where your “real self” becomes secondary, replaced by an avatar. Our partnership with PIXELYNX will allow ELYNXIR users to experience the digital world like never before through our VitaVerse technology.”
About PIXELYNX
PIXELYNX was founded in 2020 by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment; mau5trap), and Inder Phull, a music metaverse futurist. The company, based in London and Los Angeles, is focused on building a music metaverse ecosystem that will transform the way artists connect and engage with their fans through gaming experiences. Its debut mobile game, ELYNXIR, began limited access tests in October 2022, with new features to be revealed and tested with iconic partners and community members. The full beta of ELYNXIR will be available in the first half of 2023.
For more information visit https://pixelynx.io or https://elynxir.game.
About Vita Motus
Vita Motus is a woman-owned, multidisciplinary design firm based in Los Angeles that specializes in creative concepting and full turnkey production for influential artists, festivals, and brands worldwide. Founded in 2006, Vita Motus is known for pushing boundaries with unique, future tech concepts that increase audience engagement and brand participation through effective, transformational design. The team has a deep bench of expertise in automotive, industrial, architectural, and environmental design as well as festival, touring, and event production. Vita Motus has brought the unimaginable to life for clients such as Cirque du Soleil, Shakira, Insomniac, Kendrick Lamar & TDE, Amon Tobin, Mariah Carey, A$AP Rocky, Adidas, Sony, and Tencent.
For more information visit https://vitamotus.com/ and https://www.vitaverse.io/