Award-Winning Integration Fuels Enhanced B2B Programmatic Targeting with Unmatched Precision
NEW YORK--(BUSINESS WIRE)--Bombora, a B2B data provider, has been awarded a Dick Reed Award for Channel Advancements & Innovation. This honor, also awarded to Simpli.fi, recognizes Bombora and Simpli.fi's first-to-market contextual targeting solution.
The Dick Reed Awards honor pioneers and innovators who are revolutionizing the B2B marketing landscape. Each year, the awards highlight leaders who demonstrate visionary thinking, strong partnerships, and impactful solutions that push the boundaries of what’s possible in B2B marketing.
Bombora and Simpli.fi's first-to-market contextual targeting solution combines Bombora's patented Company Surge® Intent data with Simpli.fi’s granular native targeting platform to allow B2B marketers to reach their target audiences in relevant ways, at the scale they need. This solution, derived from Bombora's one-of-a-kind Data Cooperative, gives advertisers access to more than 70 topic-oriented audience segments, including highly relevant topics like 'machine learning and artificial intelligence' and 'cryptocurrency'.
“Receiving the Dick Reed Award is further validation of our commitment to empower B2B marketing through data, insights, and strategic collaborations," said Mark Connon, CEO of Bombora. “Our integration with Simpli.fi showcases how Bombora's B2B Intent data solution can unlock new opportunities and elevate results for brands and agencies to engage with the right audiences at the right time, across the right channels.”
About Bombora
The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Leveraging advanced AI models, Bombora creates a holistic view of company research behavior enabling brands, agencies, and publishers to identify, understand, and reach their prospects and customers. Bombora provides a range of leading Intent, Identity, B2B Audiences and Campaign Measurement solutions, and makes them accessible within almost every B2B MarTech, RevTech, SalesTech and AdTech solution.
Contacts
Media Contacts
Brittany Tibaldi / Eva Leaden
516-974-2216 / 207-745-2083
bombora@kcsa.com