CoinJar, one of the world’s longest-running cryptocurrency exchanges, has announced its expansion into the United States, building on its established operations in Australia, the U.K. and Ireland, and marking a significant milestone in the company’s global growth.
The U.S. launch sees CoinJar operate within applicable federal and state regulatory frameworks, reflecting the company’s longstanding emphasis on compliance across its markets. As part of its U.S. expansion, CoinJar will introduce CoinJar AI, an assistant integrated directly into its exchange platform that allows users to query portfolio information and market activity.
The rollout reflects the growing interest across the digital asset sector in embedding AI-driven tools within regulated trading environments, as well as CoinJar’s confidence in the evolving U.S. compliance landscape.
CoinJar is among a small number of exchanges entering the U.S. with AI-enabled portfolio and market tools already built into its core platform, highlighting how exchanges are beginning to differentiate beyond basic trading functionality.
“The U.S. market has reached a point where we can plan and build with greater confidence,” said Asher Tan, CEO and Co-Founder of CoinJar. “That applies not only to market access, but to the kinds of tools we can responsibly deploy for users. CoinJar AI shows what becomes possible when regulation and technology move forward together. It’s no coincidence we’re launching this capability first in the U.S., where oversight is evolving in a way that supports innovation while maintaining strong consumer protections.”
The company said CoinJar AI is integrated directly into the platform, rather than functioning as a standalone or experimental feature. The assistant operates within a controlled, compliant environment, with privacy and data security embedded into its design.
Founded in 2013, as a globally established centralised exchange, CoinJar is known for its transparent approach and emphasis on compliance. The company serves more than 800,000 customers in Australia and the U.K., where it is registered with AUSTRAC and the Financial Conduct Authority (FCA), respectively.
With its U.S. launch, CoinJar brings its regulated infrastructure and user-focused product design to American crypto investors navigating a rapidly maturing digital asset market.