The Social Inc. has brokered a three-year licensing partnership between Spartans.com, a global casino and gaming platform, and Mansory, the luxury automotive design and engineering house best known for its bespoke customisation of high-performance vehicles.
The partnership brings together two premium brands operating at the top of their respective sectors. Mansory is internationally recognised for its ultra-luxury customisation of elite automotive marques including Bugatti, Rolls-Royce, Ferrari and Lamborghini, while Spartans.com has built a premium gaming platform positioned at the intersection of entertainment, technology and luxury access.
Under the agreement, Mansory enters the gaming and digital entertainment space through a structured licensing framework, with Spartans.com set to develop a series of games and digital experiences featuring Mansory’s design world and brand IP.
Alongside the digital partnership, the collaboration includes the creation and giveaway of a one-of-one Spartans x Mansory Koenigsegg Jesko, developed as a physical centrepiece for the agreement. The bespoke vehicle features Mansory’s signature aerodynamic enhancements and design treatment, applied to the Koenigsegg Jesko platform’s twin-turbocharged 5.0-litre V8 engine, which produces up to 1,600 horsepower when running on E85 fuel and is paired with Koenigsegg’s nine-speed Light Speed Transmission.
Built as a single commission, the vehicle reflects the partnership’s shared focus on performance, engineering excellence and rarity. Competition content here – https://www.instagram.com/
Dylan Davey, CEO & Founder of The Social Inc. and The Social Elite, said: “Securing a licensing partnership between Spartans.com and a global luxury brand of Mansory’s calibre is a major milestone. This collaboration reflects a broader shift in how luxury brands are approaching licensing and digital expansion. Mansory is a globally recognised name in high-end automotive design, and this deal allows the brand to extend into gaming while maintaining its positioning. The one-of-one Jesko is a clear statement of intent, but the longer-term opportunity lies in how luxury IP is translated into premium digital experiences.”
The partnership highlights a growing trend of luxury and performance-led brands exploring new commercial routes through gaming, entertainment and IP-driven collaborations.