Virtual currency market eye on global quick commerce craze?

The hottest issue in the global e-commerce market recently is the growth of the ‘quick commerce’ industry. ‘Quick commerce’ is a service that orders products online and delivers them to consumers within a short period of time. Unlike existing e-commerce, which focused on price competitiveness and product diversity, Quick Commerce focused on improving consumer convenience. In particular, the market is growing rapidly thanks to the increasing number of single-person households around the world, and experts predict that the global quick commerce market will grow to KRW 94 trillion by 2025. The quick commerce craze is bound to lead to interest in linked investment products. This is the virtual currency market. These are virtual currencies derived from Quick Commerce and virtual currencies linked to the profitability of Quick Commerce. In particular, given the nature of quick commerce, if it functions as a means of exchange, the destructive power of virtual currency will inevitably be explosive. This is why virtual currency investors have no choice but to pay extraordinary attention to the emergence of quick commerce-linked virtual currency.

Large-scale investments, profitability risks, and alternatives

Representative global quick commerce companies include ‘GoPuff’ from the United States, ‘Gorillas’ from Germany, ‘Getir’ from Turkey, and ‘B-Mart’ from Korea. These companies have grown rapidly due to the COVID-19 pandemic that began in 2020. These major quick commerce companies invested enormous amounts of capital, including competitively building urban logistics centers and hiring large-scale human resources to dominate the market. As a result, some companies that lack financial power have gone bankrupt, and large corporations are also experiencing limitations in growth, such as reducing their business scope. There is a Korean platform company that is taking advantage of this vacuum and successfully targeting the market aggressively. This platform company is faithfully implementing a business model linked to virtual currency. This company is attracting attention from the cryptocurrency market and investors. (continued)