The article released recently highlights the key trends driving the metaverse development in 2024. The material is packed with various examples that illustrate these trends on various virtual platforms. It’s interesting to see how companies like Meta, Decentraland, Roblox, and Holiverse by CEO Lado Okhotnikov use different strategies to improve virtual space for visitors and make it a special place. Much depends on their efforts, so the responsibility is huge. The industry, actually, is very demanding and resourceful. But every little mistake can cost you a lot.
How the trends of today determine the future
Annually, we try to define the trends. Why does this matter? They offer a glimpse into what we can expect from the metaverse in the near future. Regardless of your metaverse activities and level of engagement in virtual realms, these changes will inevitably affect everyone. What happens in the metaverse eventually spills over into the real world. The real and virtual worlds are deeply interconnected. The metaverse is used as a testing ground or parallel space where ideas are developed, refined, and then brought into the real world. In this way, trends in the metaverse affect even those who don’t directly participate in it.
There can be different approaches that help us determine the trends. Since the metaverse is a convergence of innovative technologies that encompass a diverse range of interconnected virtual worlds, we need to explore the developments within them to figure them out. As you remember, the core of technologies includes AR (augmented reality), VR (virtual reality), and Non-Fungible Token (NFT), which provide value, ownership, and a foundation for new business models in this digital realm. They are used to create an immersive experience. So, tech progress in these fields demonstrates where the industry is directing.
Technology matters: what made 2024 special
The 2024 year was a year of advancements in software, hardware, and content creating tools. This progress considerably enhances user experiences, making them more immersive and engaging. Business is always at the forefront when new technologies are implemented. In this very case, the shift to web3 strategy is not an experiment, but a part of a well-structured approach.
This shift is clearly seen in marketing campaigns. Companies leverage modern technologies to reach their audiences. They come to the metaverse to target Gen Z and Gen Alpha. Both the developers and advertisers are interested in smooth, fast performance, and captivating visuals to create a perfect virtual reality with landscapes generating themselves.
AI technology available now can easily handle this. This capability is actively used nowadays to create immersive landscapes.Other trends include full-body motion tracking technology. enhanced social interaction, immersive gaming experience, play-to-earn (P2E) games, and virtual office spaces. Since Holiverse builds its own metaverse, the developers are aware of all challenges of the industry and try to craft their virtual world with an eye on both innovation and user experience.
About Holiverse
Holiverse, led by Lado Okhotnikov, tries to push the boundaries of what’s possible in the metaverse, The developers behind the platform always integrate technologies improving the visual environment. Holiverse is considering the introduction of full-body motion tracking technology and other innovative technologies for better user interaction.