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Bakkt partners with Google to make crypto payments more accessible

October 11, 2021 By Crypto Reporter

ICE’s digital asset platform, Bakkt, announced that it has partnered with Google “to introduce digital assets to millions of consumers.”

Intercontinental Exchange (ICE), the owner of the New York Stock Exchange, founded Bakkt in 2018. The digital assets marketplace enables consumers to buy, sell, send and spend digital assets, including cryptocurrencies.

This partnership with Google will enable Bakkt users to add their virtual Bakkt Visa Debit Card (“Bakkt Card”) into Google Pay. Subsequently, the users will be able to purchase goods and services anywhere that accepts Google Pay. Digital assets, like Bitcoin, in the users’ wallets, will be converted to fiat currency for these payments to occur.

Additionally, Bakkt announced that it has selected Google Cloud as a preferred cloud provider. The company will market its solutions powered by Google Cloud to retailers and merchants in the U.S. The digital assets marketplace also plans to leverage the Cloud’s industry-leading tools to generate new business insights. The new analytics would integrate artificial intelligence, machine learning, and geolocation functionality on its platform. These insights will provide Bakkt consumers with expanded loyalty redemption options. At the same time, Bakkt partners will have data on valuable consumer behavior patterns.

“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner,” said Gavin Michael, Bakkt CEO. “Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”

“Google Cloud has been at the forefront of accelerating digital commerce, powering many retailers and merchants,” said Kirsten Kliphouse, Google Cloud President of North America. “We are proud to help Bakkt accelerate and scale the availability of their innovative solutions, powered by our technologies.”

More news:

  • Vitalik Buterin believes crypto payments will “make sense” again
    Vitalik Buterin believes crypto payments will “make sense” again
    August 16, 2022
  • Mayor-elect Eric Adams plans to make New York a crypto-friendly city
    Mayor-elect Eric Adams plans to make New York a crypto-friendly city
    November 7, 2021
  • Uber to consider accepting crypto as payments 
    Uber to consider accepting crypto as payments 
    February 20, 2022
  • Gucci ready to welcome crypto payments 
    Gucci ready to welcome crypto payments 
    May 10, 2022
  • Iran approves crypto payments for imports
    Iran approves crypto payments for imports
    September 5, 2022
  • Visa customers made $2.5 billion in payments from crypto-linked cards in Q1 2022
    Visa customers made $2.5 billion in payments from crypto-linked cards in Q1 2022
    January 31, 2022

Filed Under: General News, News Tagged With: Bakkt, cryptocurrency, Google, news

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