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Crypto Reporter

Online magazine about cryptocurrencies, NFTs, DeFi, GameFi and other blockchain technologies


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Binance partners up with GRAMMY Awards to be the official crypto provider

April 2, 2022 By Crypto Reporter

The collaboration will explore new revenue channels for artists and create memorable experience for music enthusiasts

Binance became the official cryptocurrency exchange partner with the 64th GRAMMY Awards, aiming at providing Web3 solutions and experiences to the the Recording Academy’s members, events and initiatives throughout the year.

According to Panos Panay, co-president and chief revenue officer of the Recording Academy, producer of the GRAMMY Awards, the focus of the partnership is to look into other possibilities to increase monetary growth for artists and creating unique experience for music lovers.

“As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans,” said Panay.

Additionally, Yi He, Binance co-founder and CMO, shared her enthusiasm by the Recording Academy’s “ability to meet changing demands by its community” and said that working with the Academy will allow to apply blockchain and Web3 knowledge base to the entertainment industry.

More news:

  • Binance Smart Chain partners with Animoca Brands to set up $200M investment program for blockchain gaming projects
    Binance Smart Chain partners with Animoca Brands to set up $200M investment program for blockchain gaming projects
    December 7, 2021
  • Binance launches $1 billion fund to accelerate Binance Smart Chain adoption
    Binance launches $1 billion fund to accelerate Binance Smart Chain adoption
    October 15, 2021
  • Binance receives crypto licence in Dubai
    Binance receives crypto licence in Dubai
    March 21, 2022
  • Binance launches recovery fund for distressed crypto assets
    Binance launches recovery fund for distressed crypto assets
    November 26, 2022
  • Binance acquires Japanese crypto exchange Sakura Exchange BitCoin
    Binance acquires Japanese crypto exchange Sakura Exchange BitCoin
    December 5, 2022
  • Bakkt partners with Google to make crypto payments more accessible
    Bakkt partners with Google to make crypto payments more accessible
    October 11, 2021

Filed Under: General News, News Tagged With: Binance, cryptocurrency, Grammy Awards, news

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