It is important for every fan to somehow connect with their beloved idol, and an American startup company founded by a Hungarian ownership group is taking this to a new level. Thanks to the innovation of Benefit Barcode Inc., celebrities can provide exclusive benefits to their audience through virtual and augmented reality merchandising products. The real value of the service lies in the fact that celebrities make different offers for their virtual merch at various service levels. Meanwhile, the creators are preparing for another big leap: they are conquering the world of NFTs.
It is well known that we can purchase all kinds of relics from our favorite stars and athletes, whether it be a mug, a t-shirt, or something unique. The merchandising industry is already huge: in 2022, the revenue in the United States exceeded $92.2 billion, and experts estimate that this figure could reach an incredible $489.8 billion globally by 2030.
This massive market could be fundamentally transformed by an American startup company founded by a Hungarian ownership group that manages membership cards of hundreds of domestic associations, chambers, clubs, and federations and has expanded its business model with virtual and augmented reality merchandising products.
Thanks to the innovation of Benefit Barcode Inc., celebrities, influencers, and athletes can create virtual and customizable barcode merchandising products, fan cards, mugs, and t-shirts that enable them to offer continuous discounts and benefits to their fans at participating bercode locations.
“The so-called bercodes placed on virtual merch allow for discounted purchases at various stores and merchants. However, the real value lies in the fact that celebrities make different offers for their virtual merch at various service levels. This can include a video message to a fan, a personal meeting, or an insight into the making of a music video,” pointed out László Jáger, the founder of the Bercode Platform.
Among the Hungarian celebrities, Csaba Vastag, an award-winning performer and the winner of the first season of X-Factor was among the first to join the company. In the United States, Keyla Wood, an actress, Robert Mack, a visual artist, and Simo Ben, a television personality, recently joined the company.
NFTs: New doors open for celebrities and their fans
While Benefit Barcode and the Bercode Platform continue to develop their models in this direction, they are already preparing for another major leap: they are entering the world of NFTs.
NFTs have gained tremendous popularity, but the initial enthusiasm waned a bit due to the multitude of useless NFTs flooding the market. In recent times, we have seen numerous NFT marketplace projects starting from scratch, which lacked a well-thought-out purpose to become unique in the market. However, there hasn’t been one like the Bercode Platform, which has laid the foundation for its entry into the global market through years of development. Thanks to the $2 million invested in development, it has now become a monster engine consisting of over 500,000 lines of code, ready to meet the needs of any community. In the future, celebrities will be able to release limited edition virtual merch and collections in the form of NFTs through this platform, which will also entitle fans to discounted purchases and access to various offers from the stars, representing extraordinary value for the fans. The Bercode NFT Marketplace offers an exciting opportunity for deepening the connection between celebrities and their fans. In addition to the above, NFTs will have numerous other features, which can be read about in more detail on the project’s website.
To facilitate this, the Bercode Platform recently released its own token, Bercoin, which runs on the Polygon chain. This utility token will be the exclusive payment method for purchasing NFTs on the Bercode NFT Marketplace. Just imagine the demand for the mere 100 million tokens when the NFT Marketplace takes off globally! At the opening of the American market, the company is already working vigorously through its extensive network of contacts. According to their statements, they expect viral spread, and after a while, there won’t be many celebrities who can afford to be left out of this innovation, which may bring about the next bull market!
Those who do not want to miss out on this innovative opportunity can now acquire Bercoin tokens at an extremely favorable price after a short registration. In the new era of virtual merchandising, Bercoin is key to the special experiences offered by celebrities!