The presence of backlinks to the site is one of the significant factors in ranking in Google. The more authoritative resources link to you, the more high-quality your site will look in the eyes of search engines.
Increasing external links is one of the effective ways to increase traffic to your site. By placing links to cryptocurrency projects on third-party resources, you not only attract traffic from the source, but also increase the rating of the site in search results. We will talk about the main strategies for building a reference mass that are most effective for crypto projects.
1. Guest posts
Guest articles are publications on third-party sites, such as blogs and media outlets, that include a link to your site. These articles should be useful or expert pieces, possibly incorporating research and analytics. Generally, editors will post such content for free.
In crypto projects, useful content receives a huge response. People are actively interested in news in this industry, follow events and draw new information. The main thing is to choose a good site with an authoritative domain. In addition, prefer sites with similar topics, where the audience will be interested in what you write about. This way you will not only improve the ranking in search engines, but also attract traffic from a third-party site.
To find sites for posting articles, check the reliability of the domain, because spammed sites do more harm than good. To do this, you can use SEOquake, Ahrefs and other tools.
In the rapidly evolving crypto industry, hiring professionals for crypto link building services can significantly amplify your outreach efforts. These experts have the experience and connections to place your content on high-authority, relevant sites, ensuring your links are both valuable and credible. By utilizing their expertise, you can effectively boost your site’s SEO performance, attract quality traffic, and enhance your brand’s visibility in the competitive crypto market.
2. Search for broken links
This is a simple and quick way to increase the number of backlinks to your site. However, it requires a lot of time.
The bottom line is that you are looking for broken links on significant resources – popular sites about crypto and blockchain. Then contact the owner, report that you have found a broken link, and ask to replace it with a link from your site.
It’s a very working method. Of course, someone can refuse, but in any case you have a chance to place a good crypto resource for free.
3. Influence marketing
The popularity of the cryptosphere has contributed to the emergence of bloggers, experts and other opinion leaders. They conduct streams, prepare analytical materials and talk about the features of cryptocurrency and blockchain projects. You can contact them and ask them to recommend your resource.
Such recommendations usually get a good response and look more natural than any other type of advertising. It is a good practice to negotiate a promo in exchange for free products and services. In addition, you can create promotional codes for a discount or other privileges for subscribers. Among other things, this will provide an opportunity to assess the effectiveness of integration and analyze its effectiveness.
4. SEO-marketing
The need to obtain information about crypto projects gives you another opportunity – to attract an audience through your own blog. Create useful content based on queries in the search network and bring your resource to the top of the results.
There are really a lot of topics to discuss in the field of cryptocurrency, and users have a lot of questions. Truly useful content will increase traffic to your site not only through search engines but also through social networks and other resources, as people actively share such articles and recommend them to their friends.
5. Brand mentions
Often resource owners can mention your brand without adding a link to the site. Track sites that have specified the name of your project using special tools, such as Brand24. Then contact the administration of these sites and ask to add a link.
6. Exchanging backlinks
Mutual references, or backlinks, are beneficial to both parties involved. They help increase the visibility of both sites in search engines and attract more traffic. You can collaborate with other projects in the crypto niche to place links on each other’s sites. When selecting resources for mutual backlinks, ensure you check their reliability, as it is important to exchange links only with high-quality and authoritative websites.
Recommendations for link building of crypto projects
Let’s give a couple of advice on what is important to consider when selecting sources for placing links to your site:
- One quality link will have a greater impact than 10 lower quality links. Try to cooperate with the most authoritative domains.
- Before posting on a third-party resource, study the content that is published there. Make sure your target audiences have similar interests.
- Be prepared for the possibility that you may not receive an immediate response from resource owners, or you may not get a response at all. Feel free to remind them of your request.
- Do not use unprofessional or cheap link exchanges – the sites that are presented there are usually created only for placing third-party links – they are spammed and low-quality. Often on such sites the audience is twisted or absent at all.
- Keep in touch with sites even in case of failure. Build trusting relationships with website owners: as your project develops, their decision may change. In addition, over time, you will be able to understand what will be useful for them and convince them of the benefits of cooperation.
- With many resources, you can agree on the free placement of your article if it is unique and useful. Therefore, try to pay maximum attention to this issue and create quality content.
Let’s Sum Up
In conclusion, building a strong network of backlinks is crucial for the success of crypto projects. By focusing on quality over quantity and collaborating with authoritative domains, you can significantly enhance your site’s visibility and attract valuable traffic. Utilizing strategies such as guest posts, broken link building, influencer marketing, SEO content, brand mentions, and mutual backlinks will help establish a solid online presence. Remember to be patient and persistent, as building trustworthy relationships with site owners and creating genuinely useful content are key to long-term success in the competitive crypto market.