Pepsi has announced the first-ever release of the brand’s non-fungible tokens collection.
As Pepsi see its brand “anchored” in music roots, the company is creating 1,893 (to mark the year Pepsi was born) unique generative-style NFTs, The Mic Drop genesis NFT collection.
The Pepsi Mic Drop NFTs will show a variation of microphone visuals and are inspired by Pepsi flavours such as classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar and Crystal Pepsi.
“Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, vice president of marketing at Pepsi, in a statement. “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.”