YouTube elaborated on its blockchain and metaverse plans for 2022 in a blog post.
The online media giant shared a positive view on the importance of blockchain technology for content creators.
“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible. For example, giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences. There’s a lot to consider in making sure we approach these new technologies responsibly, but we think there’s incredible potential as well,” YouTube’s Chief Product Officer Neal Mohan wrote in the post.
YouTube also has prioritized the metaverse, an element of the Web3 movement that describes shared virtual worlds where people typically interact through avatars.
“Finally, we couldn’t have a piece about innovation without touching on the metaverse! We’re thinking big about how to make viewing more immersive. The first area in which you can expect to see an impact is gaming, where we’ll work to bring more interactions to games and make them feel more alive. It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers,” added Neal Mohan.