Binance Labs, the venture capital and incubation arm of Binance, has led an investment round for Pluto Studio Limited (“Pluto Studio”), the GameFi publishing platform that launched Catizen.
Pluto Studio made waves in March this year with the launch of its flagship project, Catizen, a groundbreaking gaming bot on Telegram that seamlessly integrates Telegram with the TON blockchain. Catizen leverages Telegram’s vast user base to cut through the noise in today’s Web3 attention economy, and aims to introduce Web3 to a broader audience through interactive mini-games and mobile payment options.
In just a few months, Catizen has grown its community to around 25 million players, around 1.5 million on-chain gamers, and over 500,000 paying users globally. The game has also dominated the TON blockchain ecosystem, securing the top application spot for three consecutive seasons of The Open League, an incentive program for TON users, teams, and traders hosted by the TON Foundation.
Set in the open digital ‘Meowverse’, Catizen immerses players in a cat-themed world where digital cats serve as credentials for accessing the Launchpool. Players engage in Catizen activities to earn airdrops via its unique play-to-airdrop model, supported by user-friendly interfaces for intuitive interaction. Players can also enhance their cats by merging them to climb leaderboards, potentially yielding higher returns.
Pluto Studio will use this new funding to fuel growth of the platform through supporting the development of the Catizen mini-app and game engine constructions, making it easier for more developers to join the Catizen ecosystem.
“Binance Labs is always excited about supporting projects like Pluto Studio that have the potential to onboard billions of users into Web3. We look forward to backing more visionary builders who aim to create products designed for mass adoption,” said Yi He, Co-Founder of Binance and Head of Binance Labs.
“We are incredibly thrilled to receive funding from an industry leader like Binance Labs. This investment validates our vision and reinforces our confidence in our ability to build the infrastructure needed to drive the next wave of Web3 entertainment,” said Ricky Wong, Co-Founder of Pluto Studio. “With Binance Labs’ backing, we are poised to take Catizen to new heights and bring more innovative solutions to the Telegram and TON ecosystems.”
About Pluto Studio
Pluto Studio Limited (“Pluto Studio) is a pioneering GameFi publishing platform on Telegram and the TON ecosystem, dedicated to bringing innovative and engaging Web3 social entertainment experiences to users worldwide.The flagship project, Catizen, is the first mini-game Pluto Studio incubated and launched, revolutionizing the gaming landscape on Telegram and the TON blockchain ecosystem.
Pluto Studio is committed to continuously releasing more mini-games, further enhancing the Catizen ecosystem with a dedicated mini-game center. We aim to create a vibrant and engaging platform that integrates mini-games, short dramas, and e-commerce, driving the next wave of Web3 entertainment.
For more information, follow Pluto Studio on X.
About Catizen
Catizen is a revolutionary gaming bot on Telegram that seamlessly integrates the Telegram x TON blockchain, transforming Web3 access by enabling practical mobile payments. By leveraging Telegram’s immense traffic, Catizen aims to establish a Web3 traffic nexus on a scale of hundreds of billions.
Catizen will become a mini-app center, combining the unique features of Launchpool with short videos and e-commerce, attracting and engaging users through gamification and strategic Play-to-Airdrop initiatives. This innovative approach aims to revolutionize the way users access and engage with the Web3 ecosystem.
For more information, visit: https://linktr.ee/catizen
About Binance Labs
As the venture capital arm and accelerator of Binance, Binance Labs has now grown to be worth over $10 billion. Its portfolio covers 250 projects from over 25 countries across six continents and has a return on investment rate of over 14X. Fifty of Binance Labs’ portfolio companies are projects that have gone through our incubation programs.
For more information, follow Binance Labs on X.
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