Bitso, the leading cryptocurrency platform in Latin America, with more than 4 million users, announced Emilio Pardo as the new Country Manager for the company in Colombia. As the fastest growing exchange in the region, Bitso has uniquely positioned itself to provide global-minded product offerings that address the needs of local customers across Latin America.
Emilio will be responsible for developing Bitso’s strategy in Colombia while helping to increase the adoption of cryptocurrencies and financial inclusion in the region, focusing on promoting Bitso’s main strategic pillars, which include education, security, and trust.
“We are witnessing one of the most important moments in the adoption of cryptocurrencies in Colombia and the region of Latin America as a whole,” said Emilio Pardo, Country Manager of Bitso Colombia. “It’s a privilege to lead Bitso’s strategy in the country while ensuring that quality, safety and trust are at the center of the technology’s adoption. This will not only benefit Colombia’s financial ecosystem, but it will also help educate and address the needs of our customers and fellow citizens.”
Prior to joining Bitso, Emilio served as Head of Business Development for the Andean Region at Mastercard, where he focused on ACH/ real-time payments, cross-border payments, and open banking. Throughout his career, he has worked across fintech, information, and technology sectors; specifically corporate finance, payments, and e-commerce. Emilio offers extensive experience in the financial market at the country and regional level, having led various areas, products, and services to promote the development of the industry ecosystem.
While operating within different regions, maintaining regulatory compliance is a forefront priority for Bitso. The company was the first exchange in Latin America to obtain a Distributed Ledger Technology (DLT) license from the Gibraltar Financial Services Commission (GFSC). In Colombia, Bitso received authorization at the end of 2021 from the Superintendencia Financiera de Colombia (SFC), the Colombian government agency responsible for overseeing financial regulation, to operate within the regulatory framework of its Sandbox and crypto pilot program.
Emilio added, “For Bitso it’s imperative that we continue to partner with regulatory entities like the SFC in Colombia so we can safely and successfully drive fintech and, specifically, crypto adoption in the region.”
To learn more about the crypto sector and updates related to Bitso, visit https://bitso.com/ and follow Bitso on its social networks, including Facebook, Instagram, and Twitter.
About Bitso
Bitso is the leading Latin American crypto-first platform with a community of over 4 million users. The company offers three main products: the Bitso App for new or experienced cryptocurrency users to buy, sell, send, or receive crypto in a simple and intuitive way; Bitso Alpha, a professional-grade crypto trading platform; and Bitso Business, a suite of cross-border products that enable businesses to thrive in a global digital economy. Bitso is one of the few crypto exchanges, and the only one in Latin America, to obtain a Distributed Ledger Technology (DLT) license from the Gibraltar Financial Services Commission (GFSC), a sovereign agency that has developed one of the most advanced frameworks for regulating cryptocurrency trading. Bitso is also the first and only exchange in Latin America to insure its users’ funds.
Founded in 2014, with over 600 employees across 32 different countries, Bitso is working to make crypto useful by liberating the world from traditional financial players and redefining money.
To learn more about Bitso, visit bitso.com.