Bitso, the leading cryptocurrency platform in Latin America, with more than 3.7 million users, is proud to become an official sponsor of Mexico’s national soccer team, which is seeking to qualify for the 2022 FIFA World Cup in Qatar. The partnership positions Bitso as the first cryptocurrency company to sponsor Mexico’s National Soccer Team, and the first to sponsor a member of The Confederation of North, Central America, and Caribbean Association Football (CONCACAF).
Bitso’s sponsorship of the Mexico National Team is a primary example of sports leagues embracing crypto and its many use cases. The partnership is among a growing number of high profile cryptocurrency sports sponsorships, signaling the increased adoption of cryptocurrency both on a global scale, and particularly throughout Latin America. Bitso’s sponsorship of the Mexico National Team is also part of an aggressive growth strategy that Bitso adopted after being valued at more than $2.2 billion, positioning the crypto company as the third most valuable Fintech in Latin America.
“At Bitso we are honored to become an official sponsor of the Mexican National Team. Our Soccer team constantly encourages us to dream about reaching new heights, so we could not ask for a better ally to promote access to technology and innovation throughout the region. Both Bitso and the Federation seek to inspire and empower Mexicans, and we believe this alliance will help us continue moving in that direction,” said Daniel Vogel, Co-Founder and CEO of Bitso.
Through the partnership, Bitso and Mexico’s National Team will work together to drive crypto adoption in Latin America and around the world, beginning by offering educational opportunities around cryptocurrencies to Mexico’s more than 120 million people. The agreement also includes the development of the Mexico National Team’s first edition of NFTs, which will be distributed exclusively by Bitso. NFTs have grown rapidly in popularity over the past year and will be used to provide fans with unique collectibles to show their support of the team.
“To have Bitso become a part of the Mexican National Team family reaffirms our commitment to positively inspire Mexicans. By supporting the development of all types of players and providing our fans a new way of relating to the Mexican Soccer Team through cryptocurrencies, this partnership benefits our sport in general,” said Yon De Luisa, President of the Mexican Soccer Federation.
This is Bitso’s second sponsorship in Mexico, and third in Latin America. In November of last year, Bitso became an official sponsor of El Tigres, one of the most popular teams in Mexico, making it the first cryptocurrency company to sponsor a Liga MX team. In addition to the El Tigres sponsorship, last week, Bitso announced its sponsorship of the leading Brazilian soccer team, the São Paulo Futebol Clube, a team that holds the largest number of international championships. These sponsorships and the various educational opportunities, NFT offerings, and ticket sale components that Bitso develops with each team, represent Bitso’s commitment to introducing cryptocurrency in meaningful ways to the sports industry.
To learn more about the crypto sector and updates related to Bitso and its sponsorship of the Mexico National Team, follow Bitso on its social networks, including Facebook, Instagram, and Twitter, or visit https://bitso.com
About Bitso
Bitso is the leading Latin American crypto-first platform with a community of over 3.5 million users. The company offers three main products: the Bitso App for new or experienced cryptocurrency users to buy, sell, send, or receive crypto in a simple and intuitive way; Bitso Alpha, a professional-grade crypto trading platform; and Bitso Business, a suite of cross-border products that enable businesses to thrive in a global digital economy. Bitso is one of the few crypto exchanges, and the only one in Latin America, to obtain a Distributed Ledger Technology (DLT) license from the Gibraltar Financial Services Commission (GFSC), a sovereign agency that has developed one of the most advanced frameworks for regulating cryptocurrency trading. Bitso is also the first and only exchange in Latin America to insure its users’ funds.
Founded in 2014, with over 580 employees across 32 different countries, Bitso is working to make crypto useful by liberating the world from traditional financial players and redefining money. To learn more about Bitso, visit bitso.com.