Blockster, a Web3 media platform, is partnering with brand engagement and loyalty provider Kalder to launch an industry-first NFT Loyalty Program. Upon its initial launch, the Blockster OG Membership will be offered to prominent influencers and thought leaders throughout the industry, such as Wolf Financial CEO Gav Blaxberg and actress, crypto advocate, and founder of NFT project Star Dawgs dubbed “CryptoQueen” Darcy Donavan, fashion editor and Web3 thought leader Sophie Maxx, New Friendship Tech founder Eric Spivak, and Rug Radio podcast OriGenzXYZ host Nikki Ci-Ka-Luk, rewarding them for bringing their communities to Blockster.
Blockster and Kalder are united in their commitment to reshaping the ownership economy, democratizing access to revenue by distributing wealth from their media partners to the Blockster community. This is made possible in partnership with Blockster’s network of 100+ Web3 brands, including marketing agencies—allowing NFT members to earn crypto rewards for sharing and engaging with stories.
The program is designed to convert readers to community members, allowing them to share in the success of Blockster as it establishes its position as the go-to resource for industry news and insights. Through Kalder’s seamless UX, readers can mint Blockster Membership NFTs to earn BXR points, which are automatically saved to their wallets for sharing articles to their social networks. The points earned for completing quests can be redeemed at any time for a wide variety of crypto rewards, or Web3 gifts including digital vehicles in partnership with MetaRides.io, experiential opportunities, and merchandise from the forthcoming Blockster shop, powered by Phygify.io.
“This Loyalty Program is a natural fit for what the market needs today to facilitate continued growth,” said Lidia Yadlos, Blockster co-founder and Editor in Chief. “Through our partnership with Kalder, Blockster is advancing in the mission to build the foremost Web3 media platform and distribution network. I believe that this model is scalable as all mainstream brands are now embracing Web3 technology, and are eagerly looking to promote their stories to blockchain, crypto, and metaverse enthusiasts. Our platform is able to be a catalyst for pushing Web3 technology to the masses through storytelling, made possible through Kalder’s sophisticated CRM platform and remarkable team of industry experts.”
Readers are the core driver of growth for any publication, both through their engagement and through their support in sharing interesting articles with friends and colleagues. However, they have rarely – if ever – received tangible rewards for this significant role in the continued success of the news that they consume. Blockster and Kalder are flipping this revenue model on its axis, providing those helping Blockster continue its monumental growth with the opportunity to get involved and gain from that involvement.
By converging engaged audiences from different sectors of the industry, and ultimately sharing 50% of revenue with the community, Blockster and Kalder are fulfilling Web3’s promise for a more active and equitable ownership economy. Expanding on this promise, through subscription-based partnerships with Web3 marketing firms and brands directly, the micro-influencer community will have guaranteed revenue shares.
With a focus on user-friendliness, Blockster’s program is streamlined to facilitate an intuitive NFT minting process simply by entering an email address through magic.link. The NFTs come with a forward-thinking integration with Apple Wallet, promoting a mobile-first approach that paves the way for hassle-free access to the member’s area.
The waitlist has launched today with 200 spots available to mint Blockster Membership NFTs for the initial Pilot Program. The Blockster team plans to continue onboarding more members until the full 10,000 capacity is reached. By joining the waitlist, you will have an opportunity to secure your spot on the mint date, to be part of this exclusive Web3 enthusiast program providing Blockster members real-world value. The price for the Blockster OG Membership will be announced closer to the date of the mint.