CoinDCX, India’s largest crypto exchange, is excited to announce the launch of CoinDCX Prime, which offers tailored services designed to meet the unique needs of High-Net-Worth Individuals (HNIs), Family Offices, and Institutional Investors. CoinDCX has witnessed a significant rise in HNI and institutional participation within the Indian crypto market. This surge encouraged the platform to launch exclusive services for such investors.
CoinDCX Prime members will receive personalized investment solutions and seasoned key account managers. The Prime program will be a service layer that will sit on top of existing offerings like the trading fee discounts under the VIP program and large orders execution through the OTC desk. In terms of structured products, customers will have access to yield generation strategies under the Advanced Earn product.
CoinDCX Prime caters to investors with an investment volume of INR 50 Lakhs and above. This growing segment of investors are offered benefits that include assisted onboarding and personalized guidance from start to finish, dedicated key account managers and tax & legal opinions through our partners, who are renowned taxation and legal experts in the crypto industry. The Prime members will receive other benefits like lowest trading fees and no additional charges on custody of assets or on holding gains generated by the customer, unlike the traditional network of advisors that these investors often engage with.
“CoinDCX has established itself as a leading platform for HNIs and institutional investors,” said Minal Thukral, Head of Strategy and Growth. “Over 1.5 crore Indian investors trust CoinDCX for their crypto journey. We are glad to witness the same level of trust and interest from HNIs. We’ve onboarded over 100 institutional investors, 2,500+ HNI clients, and serve over 25 family offices already. There is significant demand from this category of investors, which is why we are launching Prime Services. These investors seek long-term value and require specialized services. CoinDCX will cater to their needs with personalized support, exclusive research, customized newsletters, and priority access to new offerings, creating a superior investment experience.”
A Bain study released in 2022 indicated that more than half of very-high- and ultra-high-net-worth individuals and nearly 40% of high-net-worth individuals globally plan to increase their allocation to alternatives over the next three years beyond conventional investments. This has been primarily for improved diversification and higher returns. With crypto assets receiving validation post the approval of Bitcoin and Ethereum ETFs by the U.S. Securities and Exchange Commission (SEC), institutional participation and interest in crypto have surged. Crypto assets like Bitcoin and Ethereum are recognized as ‘investable assets’, with their decentralized nature providing a hedge against inflation, geopolitical tensions and other factors impacting economies.
In India, progress in ensuring compliance has played a pivotal role in facilitating HNI participation in crypto markets. The presence of exchanges that prioritize adherence to compliance standards, including registration with the Financial Intelligence Unit India (FIU IND) and rigorous KYC procedures, has instilled trust and confidence. “At CoinDCX, we always have a compliance-first approach. We were the first exchange in India to register as an FIU IND entity. We have already won the trust of more than 1.5 crore retail customers. I believe this will play an important role in onboarding HNIs, family offices, and institutional investors as well,” added Minal.
About CoinDCX
Established in 2018, CoinDCX is India’s largest exchange trusted by over 1.5 crore registered users. Our mission is simple: to provide easy access to Web3 experiences and democratize investments in virtual digital assets. Being the first FIU-registered entity, we prioritize user safety and security, strictly adhering to KYC and AML guidelines. In our commitment to quality, we employ a stringent 7M Framework for listing crypto projects, ensuring users access only the safest digital assets.
Through CoinDCX Ventures, we have invested in over 15 innovative Web3 projects, reinforcing our dedication to the Web3 ecosystem.
At CoinDCX, we are leading India towards the decentralized future of Web3 with an unwavering commitment to safety, simplicity, and education. After launching a self-custodial MPC technology-backed Okto Wallet in 2023, CoinDCX has leveled up chain abstraction by building a fully expressive orchestration layer to onboard the next billion on Web3.
CoinDCX’s vision and potential have gained the confidence of global investors, including Pantera, Steadview Capital, Kingsway, Polychain Capital, B Capital Group, Bain Capital Ventures, Cadenza, Draper Dragon, Republic, Kindred and Coinbase Ventures