GOinfluencer is all set to revolutionize the world of marketing by introducing GOIN Marketing Suite which makes running an influencer marketing campaign as easy as running a FB/google marketing campaign, but with much better results, higher impact, and in the most cost-effective manner. At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers– individuals who have a dedicated social following and are viewed as experts within their niche. It leverages the reach of an existing influencer to support your brand, endorse your product, or co-create content, with the intent of increasing brand awareness and driving sales.
GoInfluencer, AI-based marketing, and business search engine that helps small and medium-sized businesses to reach their true potential clients have announced a slew of marketing packages that various businesses can incorporate (passive to active conversation) into their existing marketing plans for a maximum reach. GOinfluencer has started with the crypto space and is currently helping crypto projects with their influencer marketing needs. The plan is to expand to other market segments such as fashion and lifestyle, food and beverages, and sports and fitness in the coming months.
GOinfluencer started just after the outbreak of COVID-19 when most of the small and medium-sized businesses feared closure. The GOinfluencer program helps these businesses to reach out to their customers as soon as they are ready to open. The project decided to reach the ground and started interacting with these businesses and realized that it is a very basic marketing problem for them. Their interactions revealed that most of the businesses knew what marketing is and wanted to do it, but did not have high budgets to do a conventional tv/newspaper marketing campaign or an effective digital media campaign. This is where GOinfluencer swooped in to help them with their strategy and marketing planning at a fraction of the mainstream cost.
How GOinfluencer Works?
Any digital marketing campaign’s (FB/Google/LinkedIn/Twitter) main aim is to pop up information about a business in the target customer’s phone. Conventional digital marketing platforms do it by popping up ads on the user’s phone. But nobody really likes ads while surfing through their social media accounts.
With people spending more and more time on their mobile phones and following KOLs on social media platforms, this gives us a huge scope to leverage influencers/KOLs’ follower base to reach customers on their phones in less annoying ways (as against sponsored ads on social media). This is what GOinfluencer automates. It helps businesses leverage this opportunity in the most efficient way possible. Some of the key features of the GOinfluencer marketing includes,
- Al-powered advanced search engine which suggests the right set of influencers to promote your brand.
- Influencer list sorted by GOinfluencer score (ranking of influencers based on various factors).
- Select influencers based on different factors such as marketing budget, influencer followers, influencer follower loyalty, engagement rate, ROI.
- In-depth analytics of each influencer based on his/her profile across all social media platforms. Comparative analysis among different shortlisted influencers.
- Data-Driven Insights to Efficiently Run Your Campaigns.
GOinfluencer seeks to help small and medium-sized businesses achieve the marketing power of a large enterprise, by reaching their target audiences in the most efficient and cost-effective manner possible. Businesses around the world want to reach out to the maximum target customers possible with minimum marketing costs. Influencer marketing is the most efficient and cheapest way to do this if done rightly. GOinfluencer’s advanced search engine goes through all social media platforms and suggests to you the right set of influencers who can help projects reach their target audience. Some of the key features that differentiate GOinfluncer from other platforms include,
- DIY: GOinfluencer platform will be fully automated which the brands can handle themselves at a very affordable price point.
- Generates industry best numbers. CPC, CPM, and CPC below $1.
- Eliminating sense of competition: The project offers access to the platform even to competitors who use manual mechanisms for influencer shortlisting and campaign design.
- Target audience: GOinfluncer will be one of the very few products that have their primary target audience as crypto projects and small and medium-sized businesses in other market segments.
Notable Achievements So Far
GOinfluencer is a relatively new influencer marketing firm but despite such a short life span, the project has already made waves with its progress. Some of the most notable achievements for GOinfluencer has been listed below,
- Incubated by Ferrum Network
- Running influencer marketing campaigns for 30+ clients in the crypto space
- Working on a database of 1500+ influencers.
- Onboarded and running campaigns with 150+ influencers in the crypto space.
- Achieved industry-best numbers in the marketing campaigns with CPM, CPC, and CPE below $1 and an engagement rate of more than 2%.
GOinfluencer clients are on both the supply side and the demand side of this influencer value chain. The supply-side consists of the influencers and the demand side is constituted by the brands. The project plans to reach them through aggressive and targeted marketing wherein it will convey the benefits of using the platform against any other influencer marketing platform. Furthermore, the project also aims to partner with multiple launchpads as their customers (i.e. the brands looking for an ICO) will be ideal. In addition to that, GOinfluencer is looking to partner with multiple funds and advisors whose portfolio companies can also partner with GOinfluencer for the influencer marketing requirements.
To learn more about GOinfluencer visit GOinfluencer.io
Social Links :
Twitter : https://twitter.com/GO_Influencer
Linkedin : https://in.linkedin.com/company/goinfluencer
Telegram : https://t.me/GOinfluencer_Official
Media Contact :
Contact Person : Arpit Jain
Company Name : GOinfluencer
Email : firstname.lastname@example.org
City : Bengaluru
Country : India
Website : https://www.goinfluencer.io/
Source : GoInfluencer