Hex Trust, a leading digital asset financial institution specializing in custody, staking, and markets services has partnered with DDC Enterprise Ltd. (NYSEAMERICAN: DDC), a global consumer brand and e-commerce company, to provide institutional-grade custody and trading execution services in support of DDC’s recently announced Bitcoin Reserve Strategy.
Unveiled by Founder, Chairwoman, and CEO Norma Chu, DDC’s Bitcoin Strategy is among the first of its kind in the consumer and e-commerce sector. It represents a bold step toward adopting Bitcoin as a core treasury asset—signaling the evolution of Bitcoin from a speculative investment into a long-term strategic reserve for forward-looking enterprises.
As part of the initiative, DDC is executing an initial acquisition of 100 BTC, with plans to accumulate 500 BTC within six months and 5,000 BTC over the next 36 months. Hex Trust will support the initiative through its institutional-grade platform, Hex Safe, facilitating secure, compliant Bitcoin custody and trading execution.
“As institutions reimagine their treasury strategies, Bitcoin is increasingly being recognized as a long-term reserve asset,” said Alessio Quaglini, CEO & Co-founder, Hex Trust. “Hex Trust provides the trusted infrastructure to enable this shift—providing secure custody and compliant trading execution under a fully regulated framework. We’re proud to support DDC’s forward-looking Bitcoin Reserve Strategy and to deliver secure, institutional-grade access to Bitcoin.”
“Bitcoin’s immutable scarcity and decentralized architecture align perfectly with our vision for a resilient treasury strategy,” said Norma Chu, Founder, Chairwoman, and CEO of DDC. “Our partnership with Hex Trust ensures that our growing Bitcoin portfolio is safeguarded with institutional-grade security, enabling us to scale confidently as we continue to execute on our digital asset strategy.”
As publicly listed companies begin to integrate Bitcoin into their balance sheets, secure and compliant infrastructure becomes critical to ensure long-term success.
With licenses and registrations secured in key global financial hubs—including Hong Kong, Singapore, Dubai, France, and Italy—Hex Trust continues to enable safe market access for digital asset investment. The partnership with DDC reinforces both companies’ commitment to transparency, innovation, and the future of institutional Bitcoin adoption.
About Hex Trust
Established in 2018, Hex Trust offers regulated institutional digital asset custody, staking, and markets services to builders, investors, and service providers. Get access to our comprehensive, secure, and regulated suite of services built on our proprietary and fully integrated infrastructure.
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