Leading global cryptocurrency exchange KuCoin has signed on as an Official Partner and exclusive crypto exchange partner of the 2025 BMW Australian PGA Championship at Royal Queensland Golf Club on November 27-30.
The partnership with one of Australian golf’s major events comes as KuCoin expands its presence in Australia. Earlier this week, the exchange unveiled its new Sydney CBD headquarters along with local leadership to advance compliance, operations, and innovation.
The collaboration will see KuCoin integrated into a range of tournament activities, with on-course branding, fan engagement experiences, and digital activations that highlight the company’s commitment to accessibility, trust, and technological excellence.
The announcement follows the recent appointment of Australian golf icon Adam Scott as KuCoin’s first-ever global brand ambassador.
“Partnering with the 2025 BMW Australian PGA Championship is a natural extension of KuCoin’s long-term commitment to Australia,” said BC Wong, CEO of KuCoin. “With Adam Scott representing KuCoin on the world stage and our new Sydney hub anchoring our local innovation efforts, we are deepening our investment in Australia’s digital future. This partnership goes beyond sport; it underscores our belief in integrity, security, and the enduring trust we aim to build with communities across the region.”
PGA of Australia CEO Gavin Kirkman welcomed the new partnership, saying: “We’re thrilled to welcome KuCoin to the PGA family as a partner of the 2025 BMW Australian PGA Championship. Their commitment to innovation aligns perfectly with the values of our sport. Having Adam Scott, one of Australia’s most respected athletes, represent both golf and KuCoin makes this collaboration even more meaningful.”
“I am very happy to see KuCoin supporting professional golf in Australia,” Adam Scott added. “This tournament means a lot to me and I’m proud to have KuCoin by my side.”
The 2025 BMW Australian PGA Championship will feature a field that is headlined by Adam Scott, Cam Smith, Min Woo Lee, Joaquin Niemann, Ryan Fox, Cam Davis, Marc Leishman, Marco Penge, Carlos Ortiz, Matt Jones, Sebastien Munoz and defending champion Elvis Smylie.