PIXELYNX, the innovative music gaming company co-founded by deadmau5 and Richie Hawtin – alongside partners Beatport, the global leader in music for DJs, producers, and their fans; iconic label mau5trap; and Pioneer DJ, market leader in the design and production of innovative DJ equipment and software – is thrilled to announce a groundbreaking collaboration to launch PIXELYNX’s new AI music companions: KORUS. Built to enhance the creator-fan relationship and give music lovers the power to expand their creative output, the KORUS AI music companions are set to redefine the boundaries between music, gaming, blockchain, and AI.
Each KORUS AI companion will have their own style, personality and brand, giving music fans and creators the power to play, create and remix music from a global network of artists and labels including mau5trap and more in a first-of-its-kind interactive format. Players can discover, collect and trade music across mobile and web platforms and input the fully licensed content into their KORUS AI companions to generate new music, build new revenue streams, and engagement channels with their communities.
One of PIXELYNX’s first AI “species” will be in partnership with the Beatport and PIXELYNX-owned property Synth Heads, a collection of digital characters designed after iconic synthesisers. All holders of Synth Heads collectibles will be rewarded with an exclusive upgrade through which their collectibles will evolve to become KORUS AI companions within the PIXELYNX metaverse and beyond.
“We’ve barely scratched the surface in terms of Web3 and AI innovation within the music industry,” said Ed Hill, SVP of Beatport Media Group. “With the concept of AI music companions, we’re empowering fans to generate their own cutting-edge content while also building a robust, powerful virtual world ecosystem in which our various artists and their communities can engage and collaborate on new user-generated content together. We see this as a really powerful case study in the value that AI and digital collectibles can bring to creators and we look forward to continuing to build with the PIXELYNX team.”
PIXELYNX will be dropping exclusive digital collectibles called Artist DNA which will be used to train and evolve the KORUS AI companions. The first Artist DNA drop will be in collaboration with the mau5trap label; it will include music tracks and digital items that users can input into their AI companions to evolve their utility and generate new content and also allowing artists to monetise their IP within new digital environments.
“Building new revenue streams and channels for growth are essential for artists. The music industry is undergoing a renaissance that will bring artists and fans closer together than ever before ,” said Inder Phull, CEO of PIXELYNX. “Some believe AI may be the downfall of the music industry, but we believe it will quadruple it by lowering the barriers for creativity and giving everyone a platform to collect, create, and earn from music in a fun way. We’re proud to chart the future with our partners, who have all been at the forefront of music innovation for decades and continue to breakthrough the next generation of creators.”
In addition, PIXELYNX is also developing an interactive experience with market leaders Pioneer DJ where users will have the opportunity to engage with the brand utilising the latest AR technology.
PIXELYNX has much more in store for their KORUS AI musical companions throughout the remainder of the year, and beyond. This includes an exciting collaboration with deadmau5’s mau5trap label this summer. For more information, visit PIXELYNX’s KORUS websitehttps://elynxir.game/korus.
About PIXELYNX
PIXELYNX was founded in 2020 by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment; mau5trap), and Inder Phull. The company, based in London and Los Angeles, is focused on building a music ecosystem that will transform the way artists connect and engage with their fans through interactive experiences.
About mau5trap
Over a decade since its formation, mau5trap—the independent label founded by groundbreaking electronic music producer deadmau5—has become a bastion for trailblazing and genre- defying artists. Casting a palpable influence over the genre, Mixmag readers voted mau5trap among the “Top 50 Labels of the Decade,” placing it in the Top 10. It has served as an influential platform for dance music heavyweights such as Zedd, Feed Me, REZZ, Moguai, Noisia, Chris Lake, i_o, and many more. A combination of electronic music, techno, progressive, electro, and leftfield sounds, the label acts as a hotbed for rising talent such as Lamorn, Kasablanca, Morgin Madison, No Mana, BlackGummy and Volaris, just to name a few.
About The Beatport Group
The Beatport Group is the worldwide home of music for DJs, producers, and their fans. Founded in 2004, The Beatport Group’s family of companies includes Beatport, the preeminent store for electronic music DJs, Beatsource for the open-format DJ community, Loopcloud, and Plugin Boutique for music producers, ampsuite and LabelRadar for streamlining label management and demo submissions, and Beatport Media Group for brands and fans of DJ culture. The Beatport Group’s portfolio of products includes an array of high-quality audio solutions to choose from, including full song downloads, exclusive content from leading labels, a streaming music service seamlessly integrated into DJ software and hardware (Streaming), and exclusive sound packs and plugins. All of the content is expertly curated on a weekly basis by a global team that helps define DJ culture. Across Los Angeles, Denver, Berlin, London, and Brighton, The Beatport Group’s teams reflect the culture they serve. A passionate collective of music professionals and technologists who serve the DJ and producer communities with pride. Follow Beatport on YouTube, Twitch, Facebook, Twitter, and Instagram.
About AlphaTheta Corporation (former company name: Pioneer DJ Corporation)
AlphaTheta EMEA Limited is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in EMEA. For more than 20 years, the Pioneer DJ brand has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs to deliver next generation products that inspire and shape the global dance music community and has recently launched a new range of musical instruments for production and live performances. Its portfolio includes brands such as TORAIZ, Pioneer Professional Audio, and Pioneer DJ Radio as well as social platforms KUVO and DJsounds. AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group, headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.