SPIRIT Animation, the award-winning studio behind one of Latin America’s most popular animation franchises, has officially launched its AI agent KARL™ on KEX, the groundbreaking AI agent launchpad built on Saga. With over 1 billion views across streaming platforms, SPIRIT becomes one of the first animation studios to bring its characters and stories into an interactive, next-generation digital environment, creating new ways for fans to engage.
KARL, the strawberry superhero who promotes healthy habits and balanced living, originally rose to fame through his animated series on DISNEY XD Latam and now appears on Amazon Prime, YouTube, PlayKids, and other platforms. This next evolution transforms KARL into an interactive experience, powered by Saga’s scalable infrastructure and hosted on KEX, where his stories and personalities can unfold in real time with persistent memory.
“SPIRIT Animation has always led with heart and innovation. Bringing KARL to this new format is the next natural step,” said Fernando Macedo, Founder of SPIRIT Animation. “With Saga and KEX, we’re bringing our characters to life in new ways—where fans don’t just watch, they participate. Now, audiences can connect with KARL in real time, building deeper, more meaningful experiences than ever before.”
Built on Saga’s horizontally scalable Layer 1 architecture, the KARL AI Agent runs a dedicated chainlet, ensuring responsive interactions, the ability to grow over time, and seamless integration with other experiences. This foundation enables KARL to evolve, while also leveraging persistent memory and agent-level settings to ensure an experience that remains consistent with KARL’s mission to provide positivity and balance.
“SPIRIT is reimagining what entertainment can be when powered by AI agents and programmable IP,” said Rebecca Liao, CEO of Saga. “KARL shows how beloved characters can evolve into interactive personalities without losing the heart that made them resonate in the first place. We’re thrilled to support SPIRIT as they build new experiences that not only entertain but also evolve alongside their audiences.”
SPIRIT Animation’s debut marks a significant milestone for KEX, which is building the world’s first agent-native ecosystem. With KARL, a character already beloved by millions, KEX demonstrates how culturally significant IPs can continue to evolve beyond passive entertainment into dynamic, living experiences that grow with their fans.
Fans looking to engage with the KARL AI Agent on KEX can do so now by visiting kex.gg/karl.
For more information about Saga Origins, please visit saga.xyz/origins. Follow Saga on X, Discord, and Telegram for the latest updates.
For more information about SPIRIT Animation, please visit https://www.
About KARL
KARL is the flagship character from SPIRIT Animation’s award-winning animation series, originally launched on Disney XD and now distributed on Amazon Prime and YouTube. A colorful, fruit-powered hero, KARL promotes healthy eating, physical activity, and positive lifestyle habits. With over 1 billion views across platforms, KARL has become one of Latin America’s most recognized health-focused character — and now enters a new chapter as an interactive, tokenized AI agent on Saga.
Links to KARL’s Franchise:
- KARL’s YouTube Channel
- KARL on AMAZON PRIME
- KARL’s Instagram
- KARL’s TikTok
- KARL’s Official Website
- KARL BABIES YouTube Channel
- KARL on X
About SPIRIT Animation
SPIRIT Animation is a leading animation studio in Latin America, known for its vibrant characters, educational storytelling, and over 1 billion global views. With an eye toward the future of digital media, SPIRIT is now pioneering on-chain storytelling and AI-powered characters.
About KEX
Kex is an AI agent platform built for an agentic creator economy. It enables creators and communities to easily build, launch, customize and monetize intelligent agents and characters, while providing AI-native tools to create content easier and faster. Kex unlocks new formats of content, interaction, and on-chain utility – from gamified experiences to AI-native commerce. The platform is redefining how creators and brands engage their audiences in an agent-powered environment. Built by Chrono Labs, Kex is used by both individual creators and leading brands, and is designed to be composable across ecosystems.
About Saga
Recognized as a leading developer ecosystem in crypto and web3 gaming, Saga is creating the developer environment of the future. Its mission is to help creators unblock themselves and build where blockspace is at its most plentiful and simple. Saga was founded in 2022. Early seed investors include Placeholder, Maven11, Longhash, Samsung, Com2uS, and Polygon. Originally built on Cosmos, Saga has furthered its presence by bringing typically disparate but the best ecosystems into its Saga Multiverse through ongoing strategic partnerships.