Sweat Economy, the leading innovator in the Movement Economy, proudly announces its role as the Founding Partner of the Global Running League (GRL), the world’s first professional league for competitive, team-based running. The GRL will debut in Spring 2025 on the iconic Formula 1 tracks that have defined global speed and excellence.
Through the partnership, the GRL expands its reach to Sweat Economy’s 15 million+ global user base, promoting greater community involvement. The partnership with Sweat Economy will also assist in delivering an unparalleled experience for athletes and millions of fans. From grassroots runners to elite athletes, GRL participants will earn, connect, and engage by leveraging Sweat Economy. GRL’s adrenaline-fueled races will feature enhanced $SWEAT earnings in crypto, seamless app integrations, and live broadcast data overlays, empowering runners worldwide to turn every step into value.
Dr. Marcel Muenster, Founder of the Global Running League, commented: “In founding the GRL, my mission has been to inspire others and create a lasting impact on global attitudes to movement. The announcement of Sweat Economy as a founding partner of the GRL reinforces our commitment to innovative approaches to audience engagement and to finding synergies between health, fitness, and technology. We look forward to a number of exciting events in the year ahead working with Sweat Economy as part of our winning team.”
Oleg Fomenko, Co-Founder and CEO of Sweat Economy commented: “Today’s milestone presents yet another opportunity for Sweat Economy to bring new audiences into the growing movement economy. As individuals and societies work to achieve healthier lifestyles, the value of movement will increase. As first movers in the movement economy, Sweat Economy will continue to play a key role in allowing fans and athletes alike to claim value from their active days.”
Announced on stage at WebSummit in Lisbon by Dr. Marcel Muenster, Founder of the Global Running League, alongside fellow speaker Sir Mo Farah, British long distance runner & four time Olympic gold medalist, this innovative partnership bridges movement, technology, and community, introducing millions of users to a new frontier of physical and digital engagement.