Today, Wirex – the payments pioneer that is bridging the gap between cryptocurrencies and everyday spending – announced its first corporate partnership with the blockchain-powered ‘piggy-wallet’, Pigzbe.
Pigzbe was designed to reinvent pocket money for a new generation of children. The part physical, part digital ‘piggy-wallet’ runs on Wollo (WLO), Pigzbe’s family-friendly crypto-currency, and is designed to introduce children age 6+ to modern money management while teaching them good financial habits in a safe and secure setting. The partnership will see Wirex list WLO alongside its existing Bitcoin, Litecoin, Ethereum and XRP wallets. In turn, Wollo holders will be able to buy, store, exchange and spend WLO through the existing Wirex app and Visa card.
Wirex currently holds the crown as the only company in Europe with a debit card that is linked to users’ crypto wallets, allowing them to convert and spend their digital assets in shops, bars, restaurants or on public transport and the only UK headquartered crypto-friendly company to receive an FCA e-money licence. Already a success in Europe, the company recently announced plans to expand its card offering into the US in what would represent North America’s first multi-cryptocurrency prepaid card programme.
Pavel Matveev, Co-founder and CEO of Wirex, said: “Our relationship with Pigzbe paves the way for novel crypto and blockchain product partnerships and cements London’s status as a key innovation hub. Equally as important, however, is the incorporation of pioneering technologies to educate and inform the next generation about the benefits of money management and the future of finance.”
The partnership between Wirex and Pigzbe is one of the very first examples of two innovative corporations aligning business models to provide an end-to-end, practical cryptocurrency system that drives mass adoption. It will offer the 400+ million families that spend an average of $14 per week on pocket money an easy route into the world of blockchain and decentralised digital currency, without unnecessary complexity or technical jargon.
Pigzbe Founder, CEO and Forbes 30 Under 30 entrepreneur Filippo Yacob, said: “Pigzbe is a project that has the power to drive mass adoption. We’re excited by the prospect of having millions of children growing up with Wollo as the first cryptocurrency they encounter in their lives. Central to our vision at Pigzbe the realization of millions of children and families being able to use their Wollo coins in the real world – our partnership with Wirex will deliver this.”
About Wirex
Founded in 2014, Wirex is a global digital payments platform serving over 1.8 million customers in more than 130 countries. As a frontrunner in the cryptocurrency payments arena, Wirex has delivered pioneering, world-class products that bridge the gap between crypto and traditional currency. Wirex is backed by large, reputable financial institutions including the Tokyo-based SBI Group. Wirex has spent the past four years building its own established software platform that enables a fast, secure and efficient service with zero transactional fees and some of the best rates in the industry. For more information, visit www.wirexapp.com.
About Pigzbe
Pigzbe is a London-based fintech company that enables micro-financing for families worldwide by giving parents and children access to products and services that accelerate financial literacy. Pigzbe consists of a team of award-winning designers, thinkers, and makers who have delivered products and services to millions of people for brands like Apple, Google, NASA, Primo and Kano. The company understands how the world is changing and their mission is to give families the tools to help children become financially knowledgeable, confident and independent. For more information, visit pigzbe.com and join them on Telegram at t.me/pigzbeico
Wirex media enquiries:
Samantha Robb, PR & Campaigns Manager – samantha.robb@wirexapp.com
Pigzbe media enquiries:
Natasha Nikolovski, Third City PR – Natasha@thirdcity.co.uk
Emily Goodbrand Dillon, Third City PR – Emily@thirdcity.co.uk