Now airing in movie theaters across the U.S., Cash App has debuted a commercial spot with the Academy Award-nominated actor to spark money conversations between generations
The full brand campaign will also include out-of-home advertising in New York City and Los Angeles, exclusive Cash App Card stamps designed with Chalamet, and more
Still Images for Download Here; Photo Credit: Aidan Zamiri
YouTube Embed Link: https://www.youtube.com/watch?v=m_AO-rGmnnA
DISTRIBUTED-WORK-MODEL/SAN FRANCISCO--(BUSINESS WIRE)--Today, Cash App announced Timothée Chalamet as the platform’s newest collaborator, marking the actor’s first-ever partnership with a financial services platform. The integrated brand campaign includes a 2-minute commercial spot, out-of-home advertising across New York City and Los Angeles, limited edition Cash App Card stamps designed with Chalamet, and more.
Previous Chalamet collaborators Aidan Zamiri and Elijah Bynum were enlisted to direct and write the advertisement. The spot offers a glimpse into differing intergenerational views around money, with Chalamet unwittingly bridging the divide between a father and son. Chalamet visits a produce store selling rare vegetables and learns something peculiar: the owner only accepts antiquated forms of payment including iron ingots, salts, and cowrie shells. The owner’s teenage son, played by Izaac Wang (“Didi”), argues that these outdated currencies aren’t best serving his father and offers banking through Cash App as a better, modern solution. As Chalamet looks on with his mangelwurzel in hand, the shopkeeper has a breakthrough moment and realizes that embracing easy-to-use financial tools doesn’t change who he is or his values.
The advertisement is currently in movie theaters across the United States airing before the blockbuster hit Superman, and will also appear ahead of The Fantastic Four: First Steps. Today, the spot was published on Cash App’s social media channels. Content related to the campaign was also posted on Chalamet’s social media channels. Click here to watch the full video on YouTube.
“We wanted to give Timothée a platform to encourage open conversations around money across age groups in a way that felt fresh and authentic to who he is as an artist,” said Catherine Ferdon, Chief Marketing Officer at Cash App. “We’ve always empowered our partners to use their own voice and creative lens when sharing Cash App with their audiences, and we’re thrilled to continue that momentum with one of the most prominent and influential actors of his generation.”
“Financial literacy across all age groups is important and this spot seeks to emphasize that,” added Chalamet.
In the coming months, Cash App will introduce limited edition Cash App Card stamps designed with Chalamet. Follow the Cash App Newsroom and social channels for more updates.
About Cash App
Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin, and pay over time with Cash App Afterpay. Download Cash App for free at cash.app/download.
*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App will pass through a portion of the interest paid on your savings balance held in an account for the benefit of Cash App customers at Wells Fargo Bank, N.A., Member FDIC. To earn the highest interest rate on your Cash App savings balance, you need to be 18 or older, have a Cash App Card, and deposit at least $300 monthly into Cash App. Sponsored Accounts are not eligible to earn interest. Other exceptions may also apply. Savings yield rate is subject to change. See cash.app for more details.
Brokerage services provided by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc., formerly known as Square, Inc. See our BrokerCheck. Bitcoin services provided by Block, Inc. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. Cash App Investing does not trade bitcoin and Block, Inc. is not a member of FINRA or SIPC. For additional information, see the Bitcoin and Cash App Investing disclosures.
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