News Release Highlights
- FUTR Foundation is creating the FUTR Data Protocol
- FUTR Data Protocol is a technology suite comprised of data valuation algorithms and data supply chains for Consumer data, which enable consumption by Brands and ownership allocation
- The FUTR Utility Token is the native utility token used to reward participants, including consumers, for staking data into the protocol as well as the monetization of data for lead generation by Brands
NASSAU, Bahamas--(BUSINESS WIRE)--The FUTR Foundation, together with its wholly-owned subsidiary FUTR Ltd, is pleased to announce the upcoming launch of its decentralized FUTR Data Protocol and its digital asset, the FUTR Utility Token. Established in 2022 with the mandate to “empower consumers and enable them to participate in the data economy by monetizing their data”, the FUTR Foundation is now preparing to unveil a transformative tokenized data rewards and valuation framework through the FUTR Data Protocol and related FUTR Utility Token.
About the FUTR Data Protocol
The FUTR Data Protocol is a comprehensive technology suite founded on the principle that every piece of consumer data holds a distinct, market-driven value. This value is dynamic, depending on contextual factors such as contributor characteristics, timing, data validity, consumer consent, regulatory compliance, and the ability to contact the data’s owner.
Moreover, the Protocol acknowledges that data creation and enhancement is a collaborative process, with multiple parties contributing incremental value along a data supply chain. For example, while a mortgage application has intrinsic value, its organization by a mortgage broker and subsequent validation by an underwriter significantly enhances that value. The Protocol’s blockchain-enabled architecture is designed to transparently attribute and distribute rewards for these layered contributions through an automated and auditable system.
Recognizing that data value is dynamic rather than static, the Protocol employs a data staking model that enables real-time valuation and ongoing compensation for contributed data. Prospective data purchasers (brands) will be able to define audience segments, data types, access durations, contact permissions, and payment conditions—receiving customized quotes directly through the Protocol.
Key participants in the FUTR Data Protocol ecosystem will include:
- Data Processors – Partners transforming data into ingestible formats (e.g., JSON, PDF, CSV)
- Data Validators – Organizations responsible for validating and enhancing data quality
- Data Facilitators – Entities encouraging consumers to contribute their data
- Data Storage Providers – Centralized or decentralized platforms ensuring secure data storage
- Data Purchasers – Brands and enterprises seeking data to power product and service offerings
- Fiat Partners – On and off-ramp providers enabling seamless transitions between fiat and FUTR Tokens
- AI Agent Partners – Innovators building agent-based tools that leverage protocol data
- Data Sales Partners – Platforms repackaging and reselling data in traditional digital marketing channels
- Technology Partners – Developers of essential components and user experiences, including wallets, portals, and applications
About the FUTR Token
The FUTR Utility Token will serve as the valuation and transaction medium within the Protocol’s data supply chain. Each data asset submitted to the Protocol will receive a value in FUTR Utility Tokens, calculated according to its relevance, timeliness, demand, accuracy and monetization value, and other factors. A significant amount of FUTR Utility Tokens will be set aside as rewards for Consumers and Enterprises who are contributing data to the platform.
Data will be contributed, validated, enriched and processed through the supply chain and all participants in this data supply chain will be eligible to receive FUTR Utility Tokens. The engine will continuously compensate contributors as long as their data remains accessible and current, establishing a “data staking” model that delivers ongoing rewards based on a new class of real-world asset.
Brands who wish to license (or use) data and leads from the platform will need to earn FUTR Utility Tokens from Consumers and Enterprises for services or purchase FUTR Utility Tokens. As Brands redeem these tokens for data, the rewards pool for Consumers and Enterprises is replenished. Data and lead pricing will reflect their specific data requirements and access permissions. It is expected that as the comprehensiveness and utility of the data on the platform increases, the cost of acquiring this FUTR Utility Token for Brands will increase, in part due to the accuracy of data, intent and probability of conversion.
The FUTR Utility Token will be issued by FUTR Ltd, an International Business Corporation registered in The Bahamas. Its initial deployment will be on the BASE blockchain operated by Coinbase, with plans for future multi-chain support.
The initial version of the Data Protocol and FUTR Utility Token are expected to be live in Q3 2025 with additional details and initial technology partners to be announced shortly.
"Since the inception of the Foundation in 2022, our goal has been to bring consumers directly into the data economy. We are thrilled to launch the Data Protocol and FUTR Token to help make that vision a reality," said Jim Allan, Council Member of the FUTR Foundation.
About the FUTR Foundation
The FUTR Foundation is the creator of the FUTR Data Protocol and issuer of the FUTR Token. It was founded in 2022 in The Bahamas with a mandate to empower consumers and enable them to enter the data economy by monetizing their data. The FUTR Foundation Council consists of Jim Allan and Eugene McBurney. The FUTR Foundation works with leading partners globally to build technology to execute on this mandate.
Contacts
Media Contact: info@futr.foundation