Iterable fuels success in the Activation & Delivery: Owned Channels Category through collaboration with Snowflake AI Data Cloud
SAN FRANCISCO--(BUSINESS WIRE)--#Iterable--Iterable, the AI-powered communication platform, today announced that it has been recognized by Snowflake, the AI Data Cloud company, as a leader in the Owned Channels category for Activation and Delivery in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.
The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers. Leading Snowflake experts assessed the use of marketing technologies by more than 11,100 customers to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech across 13 categories.
“Marketers know that data transforms potential into performance. It fuels AI, personalizes customer experiences, and drives sharper strategic decisions,” said Jeff Samuels, Chief Operating Officer at Iterable. “Snowflake’s recognition of Iterable in its 2026 Modern Marketing Data Stack report underscores our role as the go-to partner for brands looking to unlock the full power of their data, drive smarter engagement, and deliver lasting business results. Iterable's ongoing collaboration with Snowflake equips marketers with the insights, agility, and tools they need to lead with confidence in an AI-driven future.”
This marks Iterable’s third consecutive year as a Leader in Snowflake’s Modern Marketing Data Stack Report. Last year, Iterable was recognized as a Marketing & Customer Engagement Leader in Snowflake’s Modern Marketing Data Stack Report following the release of Smart Ingest, a powerful feature that allows brands to seamlessly import rich customer data from over 20 sources, including Snowflake, into Iterable. By removing friction from data ingestion, marketers can segment, activate, and optimize campaigns in real time, while analysts and business leaders gain a clearer, more holistic view of customer engagement performance.
Iterable also offers a Snowflake Secure Data Sharing integration, which makes Iterable-enriched customer data easily accessible within Snowflake. This equips marketers with actionable insights such as Brand Affinity™ and Predictive Goals, while ensuring reporting and analytics are more readily available across the organization. Teams can analyze performance, forecast customer actions, and measure ROI faster, providing decision-makers with the intelligence they need without manual data pulls or technical bottlenecks.
By leveraging Snowflake’s robust data infrastructure alongside Iterable’s intuitive, marketer-first platform, brands like The Zebra gain a powerful foundation for efficiency, autonomy, and accelerated ROI.
“With Iterable, Snowflake, and Hightouch working together, we’ve built a feedback loop between our data and marketing teams that lets us launch campaigns in days, not months,” said Ian Shogren, Lead Lifecycle Manager, The Zebra. “We can identify when a user needs a nudge, deliver the right message instantly, and track the results in real-time — all in one connected ecosystem.”
Since launching with Iterable, Snowflake, and Hightouch, The Zebra has been able to reduce time-consuming development on customer integrations, unlock self-serve data capabilities, and personalize over 40 lifecycle journeys through Iterable to improve open rates by 15% and increase conversions by 25% on key campaigns.
“Iterable’s recognition in the 2026 Modern Marketing Data Stack reflects how they are helping marketers embrace the forces reshaping our industry,” said Denise Persson, Chief Marketing Officer, Snowflake. “In today’s fast-moving landscape, where AI is rapidly reshaping engagement, Iterable enables marketers to turn disruption into advantage by owning their data strategy. Leveraging their platform, Iterable customers can unlock the full value of their data, turn insights into action, and build deeper, more meaningful and valuable customer relationships.”
Learn more about the 2026 Modern Marketing Data Stack here.
About Iterable
Iterable is the AI-powered communication platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Nandos, and Blockchain deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns — it’s about creating moments that matter. Learn more at www.iterable.com.
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