New platform embeds AI optimization, blockchain verification, and smart contracts directly into media buying—eliminating waste, fraud, and unverifiable delivery
NEW YORK--(BUSINESS WIRE)--Blockboard, the AI-powered advertising and media intelligence platform, announced the launch of BlockVantage, its next-generation advertising automation platform that makes digital media buying accountable by default—without slowing down performance or scale.
As artificial intelligence increasingly controls media planning, buying, and optimization—particularly in Connected TV—advertisers have gained unprecedented speed and efficiency. What they haven’t gained is certainty. Most AI-driven media systems still operate as black boxes, leaving brands exposed to fraud, unverifiable impressions, and wasted ad spend long after campaigns have run. BlockVantage was built to eliminate that uncertainty and replace assumption-based buying with verifiable proof.
The platform combines single-click AI-driven campaign creation and optimization with blockchain-enforced verification, embedding accountability directly into the media transaction itself. Using smart contracts, BlockVantage verifies every impression against pre-defined campaign standards in real time. Any impression that fails verification is automatically rejected and replaced—ensuring advertisers only pay for media that meets agreed-upon criteria. The result is 100% verified, working media by design.
“AI has fundamentally changed how media is bought, but accountability hasn’t kept pace,” said Matt Wasserlauf, CEO & Co-Founder of Blockboard. “For too long, advertisers have been asked to trust systems they can’t see into and reconcile results after the money is already spent. BlockVantage changes that by embedding verification, transparency, and proof directly into every impression—so confidence isn’t something you hope for, it’s something you can demonstrate.”
Unlike traditional verification tools that rely on post-campaign reporting and manual reconciliation, BlockVantage enforces verification before, during, and after delivery. Campaign requirements are governed by on-chain smart contracts, ensuring delivery matches what was purchased—not what was assumed. All validated impressions are recorded to a fixed, client-facing ledger, creating an audit-ready record of delivery and spend that advertisers can confidently share with finance teams, leadership, and partners.
“Performance metrics alone don’t tell advertisers whether media actually worked,” said Tarun Yadav, CTO & Co-Founder of Blockboard. “BlockVantage validates delivery at the impression level and enforces standards automatically. If an impression doesn’t meet those standards, it never reaches the invoice. That’s how accountability becomes a rule—not a reconciliation exercise.”
By aligning AI-driven efficiency with built-in verification, BlockVantage is designed to eliminate fraud and disputes, and restore trust in automated media buying—without sacrificing speed, scale, or performance. As AI-powered advertising becomes table stakes, Blockboard positions BlockVantage as the new operating standard for how media should be bought, verified, and measured.
About BlockVantage
BlockVantage is Blockboard’s proprietary AI-powered media engine that enables single-click campaign creation, real-time optimization, and automated verification across CTV, OLV, display, and audio. Using advanced machine learning, it analyzes audience signals, contextual data, and performance inputs in real time to build and refine campaigns with minimal manual effort.
BlockVantage pairs this intelligence with Blockboard’s blockchain verification layer, which records impression-level delivery data and enforces campaign standards through smart contracts—guaranteeing 100% verified human reach and complete transparency.
About Blockboard
Blockboard builds advertising infrastructure focused on transparency, accountability, and performance. Built for brands and agencies navigating increasingly automated ecosystems, Blockboard helps teams plan, activate, and measure omnichannel campaigns with clear, verifiable visibility into where ads run, how media performs, and how spend connects to real business outcomes.
Contacts
PRESS CONTACT:
Ali Adkins
ali.adkins@trailrunnerint.com