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UAE Gift Card Market Databook 2025: Key Players include Retail Giants Carrefour, Lulu Hypermarket, Virgin Megastore, Amazon, IKEA, and Multi-brand & Digital Platforms YouGotaGift and Mall Gift Cards – ResearchAndMarkets.com

April 7, 2025 By Business Wire

DUBLIN--(BUSINESS WIRE)--The "United Arab Emirates Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update" report has been added to ResearchAndMarkets.com's offering.



This report provides a detailed data-centric analysis of the gift card sector in United Arab Emirates, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

Key Market Insights:

Market Growth:

  • UAE Gift Card Market projected to reach $2.24 billion in 2025 (+11.5% YoY).
  • Expected CAGR of 10.2% from 2025-2029, expanding to $3.3 billion by 2029.

Drivers of Growth:

  • Surging Digital Gift Card Adoption: Driven by high smartphone penetration and e-commerce growth.
  • Corporate Integration: Increased use of gift cards for employee rewards and loyalty programs.
  • Strategic Partnerships: Market consolidation through fintech collaborations and retail expansions.

Trends Reshaping the UAE Gift Card Market

Digital Gift Cards Take Over

  • UAE consumers are shifting toward e-gift cards due to instant delivery and seamless online transactions.
  • Retail giants Carrefour and Lulu Hypermarket expanding digital gift card offerings.

Corporate Incentive Growth

  • Companies like Emirates Airlines and Etisalat adopting gift cards for employee and customer incentives.
  • Demand for customizable and flexible rewards is on the rise.

Strategic Partnerships & Market Consolidation

  • YouGotaGift partnered with Carrefour to expand distribution of multi-brand gift cards.
  • Majid Al Futtaim Group boosting digital and physical gift card offerings.

Regulatory Developments

  • UAE Central Bank’s Retail Payment Services and Card Schemes Regulation aims to ensure security and transparency in the sector.

Market Competitive Landscape

Leading Players in the UAE Gift Card Market

  • Retail Giants: Carrefour, Lulu Hypermarket, Amazon.ae, Virgin Megastore, IKEA
  • Multi-Brand & Digital Platforms: YouGotaGift, Mall Gift Cards

New Innovations & Market Evolution (Next 2-4 Years)

  • Expansion of cryptocurrency-based gift cards.
  • Growing influence of AI-driven personalization in digital gift cards.
  • Strengthening regulatory oversight to enhance consumer trust.

Who Should Read This Report?

  • Investors & Financial Institutions: Identifying growth and investment opportunities.
  • Retailers & E-commerce Platforms: Adapting to evolving consumer gifting trends.
  • Corporations & HR Departments: Leveraging gift cards for incentives and rewards.
  • Market Analysts & Consultants: Understanding market dynamics and competitive strategies.

Companies Featured

  • Carrefour
  • Lulu Hypermarket
  • Amazon.ae
  • Spinneys
  • Dubai Duty Free
  • Virgin Megastore
  • Sharaf DG
  • IKEA
  • Choithrams
  • Mall Gift Cards

Key Attributes:

Report Attribute Details
No. of Pages 325
Forecast Period 2025 - 2029
Estimated Market Value (USD) in 2025 $2.24 Trillion
Forecasted Market Value (USD) by 2029 $3.3 Trillion
Compound Annual Growth Rate 10.2%
Regions Covered United Arab Emirates

Report Scope

This report provides in-depth, data-centric analysis of gift card industry in United Arab Emirates through 100+ tables and 280+ charts. Below is a summary of key market segments.

  • United Arab Emirates Total Spend on Gifts
  • United Arab Emirates Gift Card Market Size by KPIs across Consumer Segments
  • United Arab Emirates Gift Card Market Size by Consumer Segment
  • United Arab Emirates Digital Gift Card Market Size
  • United Arab Emirates Gift Card Market Size by Retail Consumer
  • United Arab Emirates Gift Card Spend by Consumer Behavior and Demographics
  • United Arab Emirates Gift Card Market Size by Corporate Consumer
  • United Arab Emirates Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
  • United Arab Emirates Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
  • United Arab Emirates Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
  • United Arab Emirates Gift Card Purchase by Payment Method

For more information about this report visit https://www.researchandmarkets.com/r/53e11

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.


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