NEW YORK--(BUSINESS WIRE)--#NYC--TADA, the world’s inaugural zero-commission ride-hailing platform, today announced its formal launch into New York City, signifying its entry into the United States after exceeding 150 million completed trips worldwide.
Driver registration has commenced since March 3, 2026, with a controlled beta deployment slated for May and a comprehensive public launch anticipated for Summer 2026. TADA has established its New York office in Long Island City and is actively recruiting its local team, while advancing its TLC (New York City Taxi and Limousine Commission) operating approvals in strict adherence to municipal regulations.
New York is designated as TADA’s primary U.S. anchor market, with subsequent expansion along the East Coast planned in the forthcoming months.
An Enhanced Economic Framework for New York Drivers and Passengers
New York represents one of the most cost-intensive ride-hailing markets globally. Given the combination of regulatory surcharges, congestion pricing, municipal taxes, and platform commissions typically ranging from 20–30%, a substantial portion of the fare paid by passengers does not accrue to the drivers.
TADA introduces a modified economic structure.
Rather than imposing a percentage-based commission on each journey, TADA levies a modest, fixed platform fee per ride. Drivers retain the entirety of the fare, subsequent to the deduction of city-mandated taxes and regulatory fees. There are no prerequisite subscription requirements or commission-based restrictions.
This framework has already facilitated nearly SGD 2 billion in driver earnings across Southeast Asia without the extraction of commissions. Early response in New York has been encouraging, with nearly 2,000 drivers registering organically since early March and expressing strong interest in joining the platform. TADA’s leadership is confident that the same structure can enhance income stability for New York drivers while offering passengers transparent, competitively positioned fares.
“In a metropolitan area where operational costs continue to escalate for both drivers and passengers, we posit that there is a definitive need for a more equitable model,” stated Kay Woo, Founder of MVL. “TADA is predicated on prioritizing long-term sustainability, comprehensive transparency, and regulatory compliance, thereby enabling drivers to rely upon the platform and passengers to trust the quality of service.”
Commitment to Long-Term Operational Sustainability
TADA underscores the necessity of regulatory compliance and stringent operational discipline for sustainable growth within New York.
The organization is proceeding methodically through the requisite TLC licensing process and has structured its U.S. market entry to operate fully within New York’s established regulatory framework. TADA considers compliance as a fundamental underpinning for long-term stability, benefiting both drivers and passengers.
The company has already secured commercial office space in Long Island City and is actively hiring for positions across operations, marketing, and community engagement in preparation for the upcoming launch.
Drivers as Engaged Participants, Not Merely Contractors
Beyond the zero-commission policy, TADA incorporates functionalities engineered to foster increased driver engagement.
Each driver account will incorporate an integrated non-custodial digital wallet that transparently records ride activity. Drivers will be afforded opportunities to:
- Participate actively in platform feedback mechanisms
- Contribute to product discussions and the prioritization of new features
- Accrue activity-based incentives linked to verified trip completions
TADA positions this structure as a principled alternative to what many drivers characterize as platform degradation, where escalating profit extraction gradually diminishes driver earnings and service quality over time.
“Our objective in entering New York is not to simply outspend entrenched competitors,” Mr. Woo further elaborated. “We are entering the market to present a fundamentally different structural model — one where intrinsic value is redirected to the individuals responsible for its creation.”
Proven Technology and U.S. Market Validation
Prior to its New York expansion, TADA had actively validated its technology and operational model within the United States. Over the past year, TADA has operated as the official technology partner for the Denver Drivers Cooperative, rigorously testing its platform infrastructure to meet domestic standards.
Building on this foundational partnership, TADA recently concluded a highly successful collaborative campaign with Base during the ETHDenver conference. During the event, attendees were able to seamlessly book TADA rides supported by the Denver Drivers Cooperative, demonstrating both the platform's robust technological capabilities and its commitment to community-driven mobility models.
Deployment Timeline
- March 3, 2026 — Commencement of driver registration
- May 2026 — Controlled beta deployment
- Summer 2026 — Full public launch
Drivers who complete early registration will receive preferential onboarding and access to launch-related incentive programs.
Further details and registration information will be accessible via:
- Website: https://tada.global
- NYC Driver Registration Link: https://tada-driver.app.link/
About TADA
Established in Singapore in 2018, TADA is a zero-commission ride-hailing platform founded on the conviction that mobility services should be equitable, transparent, and economically sustainable. The platform maintains operations across Singapore, Cambodia, Thailand, Vietnam, and Hong Kong, and has successfully completed in excess of 150 million trips globally.
TADA operates under the aegis of MVL, a Web3 mobility ecosystem integrating ride-hailing services, electric vehicle technology, and blockchain infrastructure to facilitate transparent incentives and long-term value sharing.
The company is undertaking expansion into the United States, commencing with New York City in 2026.
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