zondacrypto, one of Europe’s largest and most-strictly regulated crypto exchanges, has become the Official Sponsor of Juventus Football Club. This strategic move is aimed at reinforcing zondacrypto’s position in Italy, where the exchange has been present since 2022 when it was licensed by the Italian regulator Organismo Agenti e Mediatori.
The last weeks have seen a strong rise in interest in cryptocurrencies worldwide. This is due to the launch of trading of the first-ever spot market Bitcoin ETFs on three different exchanges in New York (NYSE Arca, Cboe BZX, and Nasdaq) as well as investors’ intensified search for alternative investment options to insulate their portfolios against inflation.
Cryptocurrencies also have a growing presence in sports. Given this, it was only natural for zondacrypto to tap into this trend by entering into cooperation with a well-established partner – Juventus Football Club, one of Italy’s oldest and most successful professional football clubs. And as announced by the exchange operator, it is now not only the Official Sponsor, but also the Official Crypto Exchange of the “bianconeri”, as Juventus is known among its supporters.
“Cryprocurrencies are becoming an integral part of the digital landscape and Italy is one of the top countries in terms of value of crypto trades per user. What crypto customers need is a secure and fully-regulated trading environment they can easily navigate in their native language, including also educational materials and customer service. Such functionalities can now be found on zondacrypto, one of the most trusted licensed crypto exchanges in Europe. This is also why representatives of Juventus have chosen us to be the club’s Official Crypto Exchange, which opens new opportunities both for the club’s supporters and for all users of our exchange,” said Przemysław Kral, CEO of zondacrypto.
“We are pleased to welcome zondacrypto as our Official Crypto Exchange partner. Our collaboration aims to support their international expansion, leveraging the strength and Trade tomorrow, today enthusiasm of our extensive fan base. zondacrypto stands out as a leading company in the cryptocurrency sector. For Juventus, it is crucial to collaborate with a forward-thinking, innovative, and professional entity. We look forward to a dynamic and successful partnership in the world of cryptocurrencies,” said Francesco Calvo, Managing director revenue & Football development Juventus.
Under the sponsorship agreement, the logo of zondacrypto will be featured i.a. on jerseys worn by Juventus players and on pitch side advertising hoardings during club games.
The cooperation with Juventus, whose first team squad includes two Polish internationals Wojciech Szczesny and Arkadiusz Milik, is not zondacrypto’s first football sponsorship. The exchange also sponsors Poland’s top tier football club Rakow Czestochowa. In collaboration with the reigning Polish Champions, the exchange operator launched an innovative solution that enables club supporters to pay for single games and season tickets with cryptocurrencies via a proprietary payment platform zondacrypto pay. In future, the payment option via the platform is planned to be further rolled out to the club’s fan store.
zondacrypto is one of the largest regulated crypto exchanges in Europe, with origins in Poland. On the market since 2014, it is licensed to operate in Italy, Lithuania, Slovakia, Estonia and Canada. All its operations are fully compliant with applicable laws, including the EU Markets in Crypto Assets (MiCA) Regulation, but also the far stricter Estonian regulations. First launched as a bitcoin exchange, it later transformed itself into a multi-cryptocurrency platform offering the 70 most popular cryptocurrencies paired with traditional currencies (EUR, GBP and PLN), stablecoins (USDT and USDC), as well as BTC and ETH. Created by a group of visionaries, investors and computer programmers, the platform has so far attracted 1.2 million active users.