- The Krak Card pays up to 2% uncapped cashback as a debit card on everyday spending, delivered as cash in U.S. dollars or in Bitcoin based on preference, rewarding customers with money rather than points, gift cards or miles
- Customers can store money across 600+ currencies and assets and spend any at checkout, with the option to split a single purchase across multiple balances, each converted to US dollars in real time
- Powered by Stripe and Visa, giving Krak customers acceptance at the millions of merchants worldwide
- The launch comes as nearly two thirds (63%) of Americans say they feel financially behind, while 60% would switch to a debit card that offers meaningful rewards without requiring them to take on debt
CHEYENNE, Wyo.--(BUSINESS WIRE)--Krak, the global money app from the makers of the multi-asset trading platform Kraken, is bringing its innovative multi-asset debit card to U.S. customers, the next phase in a global effort to make any currency or asset as spendable as cash. The Krak Card rewards everyday spending with up to 2% cashback paid as US dollars, or in Bitcoin if the customer chooses, while allowing customers to store money across more than 600 currencies and assets, and spend any of them at checkout. It is available now, both as a physical and virtual card, to anyone who downloads the Krak app.
Most Americans feel they're financially falling behind
Krak built the card around a problem it could measure: a growing disconnect between where Americans stand financially and the products designed to serve them. In a national survey of over 2,000 U.S. adults it commissioned*, Krak found that most people want the money they already have and are already spending to work harder for them, without adding to their debt load.
Key findings include:
- 63% feel they are falling behind financially compared to where they expected to be at their age
- 30% do not own a credit card, and of those who do, 42% worry about paying off their balance each month
- 60% would switch to a debit card that offered real rewards without requiring them to take on debt
- 1 in 3 (33%) say their bank does not help their money grow, suggesting a deep gap between what Americans need from a financial institution and what they currently receive
- 64% of credit card holders are frustrated with their rewards program, rising to 74% among $100k earners
For Americans trying to leave the credit cycle, and the many who were never given access to it, that viable alternative has been missing.
"People have lost trust in how the financial system treats them, in the rates they're paid, the fees they're charged, and how rewards actually work. They're right to. For decades the system has run on a quiet subsidy: ordinary people's deposits, fees, and spending fund the returns, and those returns rarely flow back to them. The old deal was simple: if you wanted rewards, you had to take on debt to get them. That deal is over. The Krak Card turns whatever people choose to hold into money they can spend anywhere, and pays the value back as cash, not points," said Arjun Sethi, Co-CEO of Payward.
The debit card built for spending every asset customers hold
In a crowded card market, Krak Card redefines what a debit card can do by turning a customer's entire portfolio into practical spending power. Instead of being tied to a single asset class, customers have the flexibility to store, spend and grow value in over 600 supported assets, including fiat currencies and cryptoassets. At checkout, Krak instantly converts a pre-determined list of assets into US dollars in real time to settle the purchase, allowing customers to keep their wealth in the form they choose while spending anywhere Visa is accepted worldwide.
A single purchase can even draw from multiple balances. For example, a $100 transaction could use $80 from a U.S. dollar balance and $20 from Euros, Pounds, or even a cryptoasset like Bitcoin or Ethereum, with each asset converted instantly at the point of sale. Customers decide which assets are prioritized, which remain off limits, and retain full control over how they spend and manage their wealth. Because customers set the priority order, they can opt to spend U.S. dollars first and leave crypto holdings untouched, deciding for themselves whether a cryptoasset will be converted and if a taxable event occurs. Reflecting demand for this flexibility, more than half of adults surveyed (53%) said they would value the ability to hold money across hundreds of assets and spend it instantly.
Krak rewards model reflects the same customer-first approach. The Krak Card pays up to 2% cashback, with rates tiered based on the value of assets a customer holds, and it pays out as money rather than points. Rewards arrive in the customer’s account as U.S. dollars the instant the transaction settles, with the option to receive them in Bitcoin instead, and with no redemption process or complex conditions for the customer to decode. This approach also aligns with what people say they want: 57% of adults surveyed said they would rather receive cash deposited directly into their account than points, gift cards, or travel miles.
Built to help customers get ahead, not just get by
Debit cards have long carried a ceiling in people's minds. Nearly a quarter of adults associate them with getting by rather than getting ahead. Krak is designed to move past that. Rewards come from real spending, money moves on bank-grade infrastructure, and value can be stored in whatever form a customer chooses right up to the moment they spend it.
Delivering that in the U.S. meant building with partners who could match the ambition. The Krak Card is issued by Lead Bank, pursuant to a license from Visa, so it is accepted at the millions of merchants worldwide that already take Visa. Stripe Issuing powers the Krak Card for U.S. customers with similar speed and reliability as Krak's international rollout. Together those partnerships turn diversified balances into practical purchasing power, pairing the flexibility of digital assets with the familiarity of a card people already know how to use.
The approach is already working across other markets. Over 135,000 multi-asset Krak cards have been issued across the UK and EEA since December 2025, and the U.S. launch brings that same experience to American customers.
The Krak Card is the foundation of Krak's U.S. offering, which also includes instant global peer-to-peer payments, the ability to earn on the assets customers hold, and Krak Concierge, which turns hotel and travel bookings into boosted cashback inside the Krak app. In the months ahead, Krak will continue bolstering its offering, bringing its multi-asset card and its customer-first rewards model to more markets worldwide, and deepen its account features to meet a wider range of financial needs.
*Survey commissioned by Krak and conducted by Morning Consult among 2,001 U.S. adults from July 2 to 5, 2026, with a margin of error of plus or minus 2 percentage points.
About Kraken:
Founded in 2011, Kraken is one of the world’s longest-standing and most secure crypto platforms globally. Kraken clients trade more than 600 digital assets, traditional assets such as US futures and US-listed stocks and ETFs, and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Trusted by millions of institutions, professional traders and consumers, Kraken is one of the fastest, most liquid and performant trading platforms available.
Kraken’s suite of products and services includes the Kraken App, Kraken Pro, the Krak App, Kraken Institutional, Kraken’s onchain offerings and the Ninja Trader retail trading platform. Across these offerings, clients can buy, sell, stake, earn rewards, send and receive assets, custody holdings, and access advanced trading, derivatives, and portfolio management tools.
Kraken has set the industry standard for transparency and client trust, and it was the first crypto platform to conduct Proof of Reserves. It complies with regulations and laws applicable to its business, while actively protecting client privacy and maintaining the highest security standards.
For more information about Kraken, please visit www.kraken.com.
Your cashback rate depends on the average assets you hold with Krak, Kraken and Kraken Pro. Geo restrictions apply. See the Krak Card Support Center for details.
Krak debit card is issued by Lead Bank pursuant to a license from Visa U.S.A. Inc. Krak is a financial technology company, not a bank. Account balances are not FDIC- or SIPC-insured. Digital assets converted to USD at purchase; values may fluctuate. Available to eligible US residents only; not available in all states. See terms. The Krak debit card will be available in all US states except New York, Maine, Massachusetts and Indiana. We are always working to bring our services to all our users.
Spending crypto may be a taxable event, as conversion to fiat can create capital gains or losses. Consult a tax advisor for your individual circumstances. Krak Concierge is powered by Entravel. Kraken is not a travel agent. Prices and refund policies are set by the provider. Krak may receive a commission from Entravel on completed stays. Geo restrictions apply.
Contacts
Media contact
Lauren Post
press@kraken.com