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Better.com’s Leah Price Named One of Mortgage Banker’s Most Powerful Women in Mortgage Banking

October 6, 2025 By Business Wire

Visionary AI leader recognized for public sector leadership, driving innovation, and democratizing access in mortgage technology

NEW YORK--(BUSINESS WIRE)--Better Home & Finance Holding Company (NASDAQ: BETR), the AI-powered homeownership company, today announced that Leah Price, Vice President of the Tinman® AI Platform, has been named one of Mortgage Banker’s Most Powerful Women in Mortgage Banking for 2025.



This honor celebrates women leaders who are shaping the future of the mortgage industry through innovation, influence, and impact. Price was selected for her transformative contributions to mortgage technology, her public sector leadership in artificial intelligence, and her commitment to leveling the playing field in our industry.

“Leading an AI-driven mortgage experience with the Tinman AI Platform at Better makes me truly hopeful for the future of our industry and what’s to come,” said Price. “Throughout my career at the intersection of mortgage and technology, I’ve looked for women leaders and struggled to find them. Thank you to Mortgage Bankers Magazine for the opportunity to be one of the leaders that the next generation of powerful women in mortgage banking may be looking for today.”

In her current role at Better, Price leads the Tinman® AI Platform, the company’s proprietary technology that powers both Better’s lending operations and partner solutions for lenders and brokers nationwide. Under her leadership, the platform is scaling to deliver AI-driven efficiencies that reduce costs, accelerate loan closings, and expand access to agentic AI mortgage tools that were once reserved for the largest institutions.

Price’s career spans both public and private sectors. At the Federal Housing Finance Agency (FHFA), she led the Office of Financial Technology, and was one of the driving forces behind the first-ever TechSprint on Generative AI to be held by a federal financial regulator. The TechSprint positioned the industry to embrace responsible innovation. Earlier in her career at Fannie Mae, she helped launch the Day 1 Certainty® program and established the Sales Engineer Center of Excellence. She also held leadership roles at Figure Technologies, where she focused on blockchain applications for lending.

Her unique combination of product development leadership, strategic vision, and policy fluency has made her a sought-after voice in mortgage innovation. She continues to advocate for responsible AI adoption across the industry, including serving as Senior Advisor to MISMO.

“Leah has been an amazing addition to the team and we’re so pumped to have her lead the charge on our Tinman AI platform at Better,” said Vishal Garg, Founder and CEO of Better. “By helping us extend the efficiency of Tinman’s AI platform to partners in the mortgage industry, she is helping us achieve our mission of making homeownership more affordable and more accessible and in doing so making the mortgage industry better and faster for all hard working American families.”

For more information about Better, please visit www.better.com.

About Better Home & Finance Holding Company

Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) is the first AI-powered mortgage lender and first fintech to fund more than $100 billion in mortgage volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman™, to achieve a singular mission of making homeownership cheaper, faster, and easier for Americans. Tinman™ allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. In addition, Betsy™, the first voice-based AI loan assistant built exclusively for the mortgage industry, revolutionizes the homebuying journey by delivering timely application status updates to consumers, answering questions, and moving their loan application along 24/7/365. Better's mortgage offerings include GSE-conforming mortgage loans, FHA and VA loans, and jumbo mortgage loans. In January 2023, Better launched "One Day Mortgage," allowing eligible customers to go from click to Commitment Letter within 24 hours. Better won the 2025 Fintech Breakthrough Awards for Digital Mortgage Innovation, the 2025 Banking Tech Award for Digital Mortgage Innovation, and was named Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ in 2023, ranked #1 on LinkedIn's Top Startups List for 2021 and 2020, #1 on Fortune's Best Small and Medium Workplaces in New York, #15 on CNBC's Disruptor 50 2020 list, and was listed on Forbes FinTech 50 for 2020. Better serves customers in all 50 US states and the United Kingdom.

For more information, follow @betterdotcom on Instagram and TikTok.


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Media Contact: comms@better.com

Filed Under: News Feed

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