OKX, a leading crypto exchange and global onchain technology company, is set to spark excitement at the 2025 Dutch Grand Prix with a McLaren F1 team campaign aimed at driving mass adoption, user growth, and brand visibility. Leveraging its official partnership with the McLaren F1 Team, OKX is turning the Grand Prix weekend in Zandvoort into a high-octane brand moment. The campaign features immersive VIP experiences and exclusive merchandise giveaways.
Running from now through the Dutch Grand Prix weekend (29–31 August), the campaign offers fans, both crypto enthusiasts and newcomers alike, the chance to win official McLaren merchandise and an unforgettable McLaren VIP Race Experience in the Netherlands.
“Partnering with the McLaren F1 team allows us to create an incredibly dynamic and immersive activation that brings the excitement of Formula 1 directly to fans around the world,” said Erald Ghoos, CEO of OKX Europe. “This campaign at the Dutch Grand Prix is not just about visibility; it’s about creating meaningful, engaging experiences that connect crypto enthusiasts and newcomers alike to our platform. Through our collaboration with McLaren, we’re providing fans with unforgettable moments while driving deeper engagement and customer loyalty within the fast-evolving Web3 and crypto ecosystems.”
The McLaren F1 partnership with OKX is a dominant force in the crypto and Web3 ecosystem, bringing the brand to life through real-world, emotionally charged experiences. The campaign is designed to go beyond one-off exposure, instead creating long-term value by converting F1-driven sign-ups into high-value, engaged customers who continue their journey on the OKX platform well after the checkered flag falls.
As part of the activation, OKX is rolling out a dual-pronged giveaway campaign to ensure both new and existing users can participate:
- New customers who sign up, complete KYC, and make their first trade will receive a guaranteed McLaren F1 Team cap and be entered to win one of three McLaren VIP Race Experiences in the Netherlands
- Existing customers can unlock the same benefits by referring a friend through OKX’s official referral program. Once the referred friend completes their onboarding and first trade, both parties are eligible for the merchandise and prize draw.
Participants will also be eligible for exclusive prize giveaways based on campaign milestones, including those who are the 1,000th, 2,500th, or 5,000th to qualify.
As a globally trusted exchange, OKX is proud to align its operations with upcoming regulatory frameworks, including the EU’s Markets in Crypto-Assets (MiCA) regulation, having been one of the first global crypto exchanges to receive the MiCA license. This further strengthens OKX’s commitment to compliance, transparency, and user protection, making it a safe and credible gateway for new customers entering the crypto economy through high-profile campaigns like this one. The McLaren F1 Team activation around the Dutch Grand Prix represents a major milestone in OKX’s global roadmap, ensuring sustained customer growth, heightened engagement, and long-term brand advocacy.